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Growth Marketing Strategist
2 months ago
As a key player in shaping our marketing initiatives, you will be responsible for crafting and executing strategies that drive growth. Your expertise in lead generation and automation tools such as Clay, Apollo, and web scraping will be essential in refining our outreach processes. You will enhance our outbound, inbound, and referral strategies to establish a sustainable growth framework. Your role will also involve managing existing marketing channels, laying the groundwork for SEO, and collaborating with our Account Executive to optimize strategies for maximum effectiveness in a startup environment.
Your Goal: Achieve X% increase in initial touch points month-over-month.
Key Responsibilities:
- Lead Generation: Identify and cultivate leads that fit our Ideal Customer Profile (ICP), ensuring a robust pipeline of qualified prospects for the Account Executive.
- Enhance Go-To-Market Strategy: Work closely with the GTM team to refine the ICP and boost conversion rates.
- Channel Experimentation: Investigate and test new marketing channels, including LinkedIn, Twitter, paid ads, webinars, and in-person events.
- Sales Infrastructure Development: Oversee data enrichment, outbound automation, inbound data collection, content marketing, and initial SEO setup.
- Content Creation: Collaborate with Product Marketing to produce high-quality technical content, leveraging customer expertise and incorporating valuable testimonials.
- Hypothesis Validation: Independently execute experiments to validate new marketing hypotheses.
- Strong Work Ethic: You are proactive and results-driven.
- Lead Generation Expertise: Skilled in identifying leads and understanding where to find potential customers.
- Data Management Proficiency: Familiar with CRM systems, sales productivity, and automation tools.
- Analytical Thinking: Capable of making sense of limited information and thriving in uncertain environments.
- Resourceful: You consistently seek the most efficient solutions.
- High Energy: You set a dynamic pace for the team.
- Collaborative: You understand the importance of teamwork and contribute positively to group efforts.
- Inquisitive: You enjoy engaging with customers to gain deep insights into their needs and challenges.
