Marketing and Communications Specialist

23 hours ago

Reno, Nevada, United States Foothills Bank Full time
About the Role

The Marketing and Communications Specialist will have a dual reporting relationship to the Human Resources Director and division President. The primary focus includes leading the functions and various tasks related to Marketing and Communications such as coordinating marketing events and materials, managing internal/external communications and relationship management data, social media site management, and direct mail/email campaigns. This position is also responsible for the oversight of the division Community Reinvestment Act and provides general support to the HR function as needed.

Key Responsibilities
  • Lead the coordination of special events for customers and assist with other bank sponsored events.
  • Create in-house graphics and marketing materials.
  • Work with Haberfeld representatives in development of mailers for potential customers, internal shops, and selling the Haberfeld way training.
  • Manage High Performance Growth (HPG) for Big Day promotions and in branch gifts and displays.
  • Develop and schedule email marketing campaigns using Salesforce Marketing Cloud.
  • Generate reports and conduct data analytics within the nCino Salesforce/CRM system for existing customer and prospecting purposes.
  • Work with internal compliance to ensure marketing materials are with company policy guidelines.
  • Make periodic branch visits to ensure branch staff are using up to date collateral items and branch marketing materials are current and in compliance.
  • Update and manage company website, intranet, and social media sites in compliance with bank policy.
Community Reinvestment Act (CRA)
  • Administer the policies and proceeds for division compliance with the CRA Program.
  • Lead the coordination of the division's community outreach activities and special events.
  • Assist management, lending staff and branch relationship managers with identifying community development opportunities within division's market area. Community development activities include community development loans, service activities, and donations that qualify for CRA.
  • Oversee CRA tracking and reporting the division's CRA activities into the Kadince system.
  • Conduct CRA training for all division employees and board members.
  • Maintain required CRA branch files and notes as required by regulation and GBCI policy.
Human Resources Support
  • Assist HR with various duties to support the HR function as directed by the Human Resources Director.
About You

We are seeking a highly skilled and experienced Marketing and Communications Specialist to join our team at Foothills Bank. The ideal candidate will have a strong understanding of marketing concepts, social media marketing strategies, and data analytics. They will also have excellent communication skills, both verbal and written, and be able to work independently.

The successful candidate will have a Bachelor's degree in a related field, or four years of related experience and/or training, or an equivalent combination of education and experience. They will also have proficiency with Microsoft and Adobe Suites, and be able to maintain strict confidentiality.

We offer a competitive salary and benefits package, including medical, dental, vision, and life insurance, a health savings account option, an Employee Assistance Program (EAP), a health rewards program, a 401(k) retirement savings plan, discounts on banking products and services, Paid Time Off (PTO) and holidays.

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