Digital Optimization

1 week ago

Denver, Colorado, United States Frontier Careers Full time
About the Role

Frontier Careers is seeking a highly skilled Digital Optimization & Performance Senior Manager to join our team. As a key member of our organization, you will be responsible for driving digital performance improvements across our web and mobile platforms.

This role focuses on optimizing user experience, increasing conversions, and enhancing overall digital functionality through continuous testing, analytics, and error resolution. The ideal candidate will have a strong background in website and app optimization, digital analytics, and a data-driven mindset to support business growth.

Key Responsibilities
  • Lead initiatives to enhance the usability, speed, and functionality of our website and mobile app.
  • Drive optimization projects that improve site and app performance, ensuring seamless, fast, and user-friendly digital experiences across all devices.
  • Collaborate with product management and development teams to implement features and updates that drive user engagement and satisfaction.
  • Own the management and analysis of digital performance metrics, leveraging tools such as Google Analytics, Firebase, and other analytics platforms.
  • Generate actionable insights from data to support business decisions, identifying trends, patterns, and opportunities for optimization.
  • Establish and track key performance indicators (KPIs) to monitor the success of digital initiatives and performance goals.
  • Develop and execute A/B and multivariate testing strategies to enhance conversion rates and improve user experience across digital channels.
  • Work closely with UX/UI teams to refine customer journeys, testing variations that drive higher engagement and conversions.
  • Use data-driven testing approaches to optimize landing pages, product pages, and other high-traffic areas of the website and app.
  • Proactively identify, prioritize, and resolve issues affecting the user experience, including bugs, glitches, and performance bottlenecks on our digital platforms.
  • Work closely with IT, development, and customer service teams to troubleshoot and resolve technical issues that impact website and app performance.
  • Monitor error logs, customer feedback, and analytics data to ensure rapid identification and resolution of performance-impacting issues.
  • Partner with marketing, product, IT, and development teams to align optimization efforts with broader business objectives and campaigns.
  • Collaborate with third-party vendors and internal teams to ensure smooth technical integrations, including site performance improvements and new feature launches.
  • Act as the digital optimization lead, ensuring stakeholders are informed of performance metrics, ongoing testing, and resolved issues.
Requirements
  • Bachelor's degree in Marketing, Analytics, Information Technology, or relevant work experience in lieu of degree.
  • 5+ years of experience in digital optimization, analytics, and performance management.
  • 5+ years of experience managing a team.
  • Strong proficiency in digital analytics platforms such as Google Analytics, Firebase, Adobe Analytics, and A/B testing tools (e.g., Optimizely, VWO).
  • Proven track record of improving website and app performance through data-driven decision-making and optimization techniques.
  • Experience managing technical troubleshooting, error resolution, and working closely with IT/development teams.
  • Knowledge of SEO, web development practices, and UX design principles to support optimization efforts.
  • Familiarity with conversion rate optimization (CRO) tools and methods, with hands-on experience in A/B and multivariate testing.
What We Offer

At Frontier Careers, we offer a competitive salary range of $110,114 - $146,157 and a comprehensive benefits package, including a 401(k) plan, paid holidays, and medical/dental/vision insurance. We also offer a total rewards program, including a competitive base salary, short-term incentives, long-term incentives, and a flexible work schedule that supports work/life balance.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced professional looking to join a dynamic team, please submit your application today.

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