Marketing Manager

4 weeks ago

Denver, Colorado, United States Frontier Careers Full time

Marketing Manager Job Description

At Frontier Careers, we're seeking a talented Marketing Manager to drive our digital marketing campaigns and support national marketing, branding, and advertising plans. This role will oversee the planning, execution, and optimization of full-funnel, multi-channel marketing campaigns, leveraging data insights and best practices.

Key Responsibilities:

  • Develop and execute paid digital media campaigns across channels like digital (search, social, programmatic) and traditional media (print, TV, radio) to achieve full-funnel marketing objectives.
  • Drive contract negotiation with digital and traditional media vendors to secure the most favorable terms and pricing for campaigns.
  • Conduct A/B testing of ad creatives, bidding, and targeting strategies to maximize performance.
  • Collaborate with agencies to develop and implement creative digital marketing strategies aligned with brand goals.
  • Manage vendor relationships for project management tools, digital media platforms, and external agencies, ensuring smooth workflows and optimal results.
  • Manage the integration and implementation of BI and commercial data sources and work across teams with IT and stakeholders to ensure new technology and functions are optimized for consumers across touchpoints.
  • Participate in performance analysis and strategic planning based on the marketing KPIs and goals.
  • Participate in, and support, agency partnership relationships.

Requirements:

  • 5-7 years of marketing experience, with at least 3 years focused digital marketing.
  • Ability to create and manage partnerships with organizations to form collaborative marketing campaigns.
  • Experience with upper funnel earned media and brand building marketing campaigns and tactics.
  • Expertise in search-engine marketing.
  • Knowledge of the latest trends in digital marketing.
  • Experience with paid and organic search, programmatic display, and paid social media channels and their platforms Meta Business Manager, Google Analytics, Google Ads, Google DV360 and Search 360.
  • Certifications with the platforms is preferred.
  • Experience analyzing, tracking, and building reports for digital marketing campaigns.
  • Strong analytical experience to provide performance insights and optimizations.
  • Ability to work with minimum supervision in a collaborative team environment.
  • Microsoft Office product skills including Excel and PowerPoint.
  • Must exercise sound business judgment and handle confidential information with sensitivity.

What We Offer:

  • Standard office equipment, including PC, copier, fax machine, printer.
  • Typical office environment, adequately heated and cooled.

Equal Employment Opportunity:

Frontier Careers is committed to providing equal employment opportunities for all persons regardless of race, color, religion, gender, gender variance, sexual orientation, age, genetic information, martial status, national origin, citizenship status, disability, military, veteran status, and any other basis protected by federal, state, or local laws.

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