Digital Product Strategist
4 weeks ago
As the Sr. Director, Digital & Omnichannel Product, you will lead the development and execution of Frontier Airlines' digital product roadmap, driving innovation and growth across all commercial platforms and channels. This role requires a strategic thinker with expertise in digital product management, e-commerce, and airline commercial metrics and economics. You will oversee the staff, activities, and resources of Frontier's digital & omnichannel product teams, defining the strategy and roadmap for digital products, leading design/UI-UX, and driving continued merchandising optimization across the FlyFrontier.com website, Frontier mobile app, and other channels.
Key Responsibilities
- Build and own the vision, strategy, and execution of the digital product roadmap across all relevant commercial platforms and channels, including mobile, web, airport, middleware, internal tools, and third-party integrations
- Deliver industry-leading self-service capabilities across platforms and products to support unbundled revenue generation and efficient passenger handling
- Lead digital product strategy, optimization, user experience, eCommerce operations, and product ownership
- Lead the digital user experience and user interface team, defining an effective UI-UX design process and delivery framework to support the overall digital product roadmap
- Lead continuous improvement processes for digital/e-commerce platforms, including ongoing testing and feature validation, A/B testing/continued experimentation upon potential platform enhancements, and overall configuration and optimization
- Demonstrate, and develop in staff, expert-level competence in key areas supporting a best-in-class digital experience, including but not limited to Business Analysts, Product Owners, and UX Designers
- Develop analytics strategies and KPIs to measure and monitor the success of the website, mobile app, and all other digital touchpoints
- Collaborate with internal and external stakeholders to ensure the accurate and timely delivery of the digital product roadmap and associated financial results
Requirements
- Bachelor's degree or combination of relevant education and experience considered in lieu
- Minimum 10 years of overall experience in digital product, e-commerce/omnichannel optimization, airline commercial (including network, pricing & revenue management, marketing, or sales/distribution), and/or high-growth revenue-driving functions preferred
- 5+ years of prior supervisory or demonstrated experience in leadership
What We Offer
- Competitive base salary range $156,520 - $200,000 DOE
- Total Rewards program including a competitive base salary, short-term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time, and medical/dental/vision insurance that begins the 1st of the month following your hire date
- Flexible work schedules that support work/life balance
- Opportunities for professional growth and development
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