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Performance Product Marketing Lead

2 months ago

San Francisco, California, United States Sentry Full time
Overview of the Position

As the Product Marketing Lead for Sentry's performance monitoring solutions, you will be responsible for developing and executing a comprehensive go-to-market strategy aimed at enhancing product visibility, user adoption, and market penetration. Collaborating across various teams, you will translate intricate concepts into engaging and succinct messaging that appeals to the developer community, demonstrating a thorough understanding of the product, target demographics, and competitive landscape.

Key Responsibilities
  • Drive the product marketing initiatives and go-to-market strategy for Sentry's performance monitoring tools to foster user acquisition, engagement, and retention among developers.
  • Act as the advocate for the customer. Gain insights into their challenges, aspirations, and requirements. Clearly articulate how our offerings stand out from competitors to ensure customer success from initial engagement to their first successful implementation.
  • Develop clear, benefit-oriented messaging. Create compelling value propositions for developers that are distinct and resonate with their needs. Maintain technical accuracy, consider audience perspectives, and validate messaging through rigorous testing.
  • Build strong relationships with developers. Collaborate with Sales Engineers to produce educational resources about our performance monitoring solutions that encourage developers to integrate Sentry into their workflows.
Ideal Candidate Profile
  • Minimum of 3 years of experience in product marketing with a successful history in technical content strategy and development. Experience in developer relations or community engagement is advantageous.
  • Familiarity with software development processes and experience working with developer teams. Previous experience as a developer is a plus.
  • Ability to navigate competing priorities while balancing customer needs with business objectives.
  • Exceptional written and verbal communication skills.
  • A touch of wit, a dash of humor, and a strong sense of adaptability. A robust ambition complemented by a sense of humility.