Lead Marketing Director

1 month ago


Charlotte, North Carolina, United States Tbwa ChiatDay Inc Full time

We are seeking a visionary Lead Marketing Director to join our executive team at CPI Security in Charlotte, North Carolina. This is an exceptional opportunity for a results-driven marketing leader to drive business growth through innovative demand generation strategies.

About the Role

This senior-level executive position is responsible for developing and executing comprehensive marketing strategies that align with our company's growth goals. The ideal candidate will possess a strong combination of creative vision, data-driven decision-making, and leadership skills to steer the in-house marketing team and company towards achieving both short-term and long-term objectives.

Main Responsibilities
  • Develop and Execute Marketing Strategies: Lead the development and execution of comprehensive marketing strategies that align with the company's growth goals, including brand development, creative, digital marketing, market research, and customer retention strategies.
  • Build and Lead a High-Performing Team: Foster a collaborative culture and lead the in-house agency, guiding content strategy, storytelling, and creative initiatives to ensure alignment with the brand voice.
  • Data-Driven Decision Making: Use data and market insights to guide strategic decisions, track KPIs, and measure the impact of marketing initiatives.

The successful candidate will have 10+ years of experience in marketing leadership roles, with a proven track record in driving business growth through innovative demand generation strategies. A deep understanding of consumer metrics, market segmentation, and analytics is essential, along with significant experience in B2C marketing and a background in Salesforce and eCommerce platforms.

This is an outstanding opportunity to be part of a growing team, define the brand, grow market share, and partner with operations to deliver the best products and services within the industry. The salary for this role is estimated at $150,000 - $180,000 per year, depending on experience, plus benefits, 401k, and a competitive bonus package.



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