Director of Regional Marketing Operations
4 days ago
About Us:
Vertex Service Partners LLC is a rapidly growing residential home services company with a strong presence in the US market. We're seeking an experienced Regional Head of Marketing to lead our client acquisition, retention, and marketing efforts across one of our regions.
The Opportunity:
This is a unique chance for a seasoned marketer to apply their skills and expertise to drive business growth in a dynamic industry. As a key member of our leadership team, you'll oversee multiple residential roofing & home services brands in our portfolio, leveraging your strategic and analytical abilities to create impactful marketing campaigns.
What You'll Do:
- Develop and execute both traditional and digital marketing strategies to guide prospects from awareness to purchase.
- Manage the marketing funnel from top to bottom, optimizing customer acquisition, retention, and engagement across all channels.
- Work closely with internal stakeholders and external agencies to design, test, and execute effective campaigns.
- Analyze campaign performance using data, providing actionable insights to improve outcomes.
- Oversee search marketing, SEO, CRM, affiliate marketing, demand generation, and paid social strategies.
- Build and deploy community marketing initiatives aligned with our regional presence.
- Drive Direct-to-Consumer (DTC) and customer loyalty strategies to deepen relationships with clients.
- Partner with industry marketers to develop a leading martech stack.
Requirements:
- 8-10+ years leading B2C marketing teams with a proven track record in driving YoY sales growth.
- Expertise in analyzing market trends and segmenting audiences for targeted marketing in local markets.
- Digital savvy with deep knowledge of Google AdWords, SEO, organic search, social strategies, and website development.
- Data-driven with proficiency in using Google Analytics and other BI tools.
- A balance of high-level strategic thinking with hands-on execution.
- Strong negotiation, conflict resolution, and management skills.
Estimated Salary: $120,000 - $150,000 per year.
Benefits:
- A full benefits package, including medical, dental, vision, life insurance, and more.
- A generous 401(k) match of up to 4%.
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