Brand Manager, Miniverse

3 weeks ago

Los Angeles, California, United States MGA Entertainment Full time
Brand Manager, Miniverse

**Job Summary**

MGA Entertainment is seeking a highly skilled Brand Manager to drive brand performance and grow brand equity in the Girls portfolio. The successful candidate will be responsible for activating consumer insights, industry trends, and innovative entrepreneurship to think differently and drive brand growth.

**Key Responsibilities**

* Balance a portfolio of multiple brands, high volume, brand pipeline with new launches, growth, sustain / innovate and sunset lifecycle at different stages across the portfolio
* Own the seasonal brand planning process; i.e., slot planning, white space opportunity analysis, product wave planning, price point analysis, NPD competitive data analysis
* Own brand positioning, age target, key attributes and ensure product, packaging, marketing communication, and retail deliver on insights-based alignment and flawless execution and 360 integration
* Ensure accurate materials to support sell-in to retail buyers, sales partners, including trade shows and showroom seasonal tentpoles
* Craft presentations with compelling storytelling; present to internal and external stakeholders on behalf of the brand as the authority
* Own with direct report(s) International Marketing inquiries, and on-brand execution. Ensure ABM follow-through and clear escalation to Management when critical

**Consumer & Retail Marketing Activation**

* Drive 360-marketing strategic and tactical triggers to drive consumer demand:
TV advertising (creative development or advertising, media flighting, GRP/TRP, sponsorships), digital advertising and entertainment, YouTube, Instagram and other social channels with leadership oversight.
Support upfront planning and budgeting process. Lead tactical executions
Brief the teams and support marketing communication strategy set with leadership and creative partners and help ensure on-brand, on-strategy, and support on-time, on-budget delivery
Own the digital strategy, overseeing copy approval, tentpole activation calendar and ensured key trends aren't missed
Oversee execution of e-commerce, catalogs, retailer ads, and concept mock-ups, including A+ pages photos, videos, copy
Collaborate with Sales and Retail Marketing for key account activations and how they align to 360-consumer brand plans. Ensure on-brand and on-time execution
Lead PR strategy and oversee event activations
Come with creative ideas to drive newness and innovative ways to efficiently market

**Category Management**

* Lead category analysis and be an expert in Girls toy categories; including but not limited to:
Collectibles, Plush, Fashion Dolls, Nurturing Dolls, Large Dolls, Activities & DIY, Trend, Novelty, Fashion, Pre-school
Ensure direct reports' full understanding of category dominance in retail, e-commerce and creative advertising activations of key competitive set. Manage up insights to leadership

**Budget, Retail Sales & Financial Analysis**

* Analyze POS point of sales data to determine trends and key performance indicators. Synthesize data to executive summary and elevator pitch to management. Identify issues and propose potential solutions
* Maintain awareness of brand financials including inventory, forecasts etc. and understand implications to marketing investment, ROI and key activations
* Build compelling cases and competitive analysis based on NPD industry data to make recommendations and dominate competition
* Build financial quotas by item as part of new season development, along with insightful data points to justify financial growth targets for Sales, Supply & Demand Planning
* Demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return. Identify issues and propose potential solutions

**Cross-Functional Team Leadership**

* Be the go-to problem solver on all things brand related for cross-functional partners:
Sales, Retail Marketing, Supply & Demand, Marketing Services, Entertainment, etc.
Lead cross-functional teams on assigned business or project development initiatives
Own the brand look and feel; educate teams (Entertainment, Creative, Digital, Social etc.) on brand information and background that allow them to help create and execute programs that will drive consumer demand
Be a leader and a team player, solution-oriented with forward momentum and a sense of urgency to pull cross-functional players together to deliver on time and on budget

**Requirements**

* Bachelor's degree required in Business, Marketing or related; MBA preferred
* 7+ years of brand management, retail buying or marketing agency experience
* 2+ years team leadership and management, at least 1 direct report
* Retail industry knowledge and retail math required. Mass experience strongly encouraged
* Kids and/or Family marketing, Toy experience or quick turn fashion strongly preferred
* Diversified experience across big and small companies, start-up entrepreneurial strongly preferred
* Digitally native, social media savvy, especially as it pertains to influencers, advertising, campaigns

**Salary**

$100,000.00 /yr

  • Brand Manager, Miniverse

    4 weeks ago

    Los Angeles, California, United States MGA Entertainment Full time

    Job DescriptionAt MGA Entertainment, we're seeking a highly motivated and experienced Brand Manager to join our team. As a key member of our marketing department, you will be responsible for driving brand performance, growing brand equity, and increasing market share through innovative entrepreneurship and consumer insights.Key Responsibilities:Develop and...

  • Brand Manager

    4 weeks ago

    Los Angeles, California, United States BlueTriton Brands Full time

    Job DescriptionBlueTriton Brands is a leading provider of spring and purified water products, with a portfolio of highly recognizable and responsibly sourced brands.We are seeking a Brand Manager to join our Marketing organization in California, responsible for leading and executing brand building strategies, managing day-to-day business and marketing...

  • Brand Manager

    3 weeks ago

    Los Angeles, California, United States BlueTriton Full time

    We are seeking a talented Brand Manager to join our BlueTriton Brands Marketing organization in California. This role will be responsible for leading and executing brand building strategies, managing day-to-day business and marketing execution, leading cross-functional and inter-agency teams, developing the brand innovation/renovation pipeline, and...

  • Brand Manager

    3 weeks ago

    Los Angeles, California, United States Spin Master Full time

    Job Title: Brand ManagerJob Summary:The Brand Manager is a key role within Spin Master, responsible for collaborating with cross-functional teams to develop and execute global brand strategies that drive growth and profitability.Key Responsibilities:Collaborate with product development, design, engineering, and sales teams to develop items that execute key...

  • Brand Manager

    3 weeks ago

    Los Angeles, California, United States BlueTriton Brands Full time

    We are seeking a Brand Manager to lead and execute brand building strategies, manage day-to-day business and marketing execution, and contribute to the shaping of long-term portfolio positioning and strategy.Key Responsibilities:Develop and execute annual marketing plans addressing all aspects of the marketing mix, including packaging, renovation plan and...

  • Brand Manager, US

    3 weeks ago

    Los Angeles, California, United States Moose Toys Full time

    About UsMoose Toys is a leading global toy company that exists to make kids super happy. Our brand is built on a strong commitment to innovation, quality, and sustainability. We're passionate about creating toys that inspire imagination and creativity in children. Our CultureAt Moose Toys, we're a team of passionate and dedicated professionals who share a...

  • Brand Management Coordinator

    4 weeks ago

    Los Angeles, California, United States MKTG Events Full time

    Job DescriptionWe are seeking a highly motivated Brand Assistant to support our brand management team in executing strategies that enhance client brand visibility and engagement.This is an excellent opportunity for a creative and driven individual eager to learn and make an impact. As a Brand Assistant, you will work closely with experienced professionals,...

  • Brand Management Specialist

    3 weeks ago

    Los Angeles, California, United States MGA Entertainment Full time

    Job Title: Associate Brand Manager, BratzAbout the Role:MGA Entertainment is a leading global entertainment company that creates innovative and proprietary consumer products and entertainment properties. We are seeking an experienced Associate Brand Manager to support the Bratz brand franchise.Key Responsibilities:* Assist in the implementation and execution...

  • Global Brand Manager

    4 weeks ago

    Los Angeles, California, United States Moose Toys Full time

    About UsMoose Toys is a leading global toy company that exists to make kids super happy. Our brand is built on a strong commitment to innovation, quality, and sustainability. We're passionate about creating toys that inspire imagination and creativity in children.Our CultureWe're a playful and purpose-driven company that values diversity, inclusivity, and...

  • Associate Brand Manager

    4 weeks ago

    Los Angeles, California, United States Unilever Full time

    About the RoleThis exciting opportunity is dedicated to Liquid International, a key player in Unilever's international expansion efforts. As an Associate Brand Manager, you will report directly to the Liquid International Brand Lead and play a crucial role in supporting marketing strategy and communication efforts across multiple geographies.Key...

  • Game Brand Manager

    4 weeks ago

    Los Angeles, California, United States eChinaCareers Full time

    Job OverviewWe are seeking a highly skilled Game Brand Manager to lead the global branding strategy for our shooting games division.Key ResponsibilitiesDevelop and execute a comprehensive global branding strategy for shooting games, establishing a strong brand identity and tone.Conduct market research and analysis to stay ahead of industry trends and...

  • Brand Manager

    3 weeks ago

    Los Angeles, California, United States BlueTriton Full time

    BlueTriton is a leading provider of spring and purified water products, offering a diverse portfolio of highly recognizable, responsibly sourced, and sustainably packaged brands.We are seeking a Brand Manager to join our BlueTriton Brands Marketing organization in California, responsible for leading and executing brand building strategies, managing...

  • Brand Manager for Boys' Franchises

    3 weeks ago

    Los Angeles, California, United States MGA Entertainment Full time

    Job DescriptionMGA Entertainment is a leading toy and entertainment company seeking an experienced Associate Brand Manager to support the development of new brand franchises for boys. The ideal candidate will have a strong background in brand management, retail buying, or marketing agency experience, with a solid understanding of the US retail market.Key...

  • Brand Manager for Boys' Franchises

    4 weeks ago

    Los Angeles, California, United States MGA Entertainment Full time

    Job DescriptionMGA Entertainment is a leading toy and entertainment company seeking an Associate Brand Manager for its Boys' Brands division. As a key member of the team, you will play a crucial role in developing and executing brand strategies to drive sales, consumer engagement, and market share growth.Key ResponsibilitiesSupport the creation and...

  • Marketing Manager

    4 weeks ago

    Los Angeles, California, United States Orcé Cosmetics Full time

    About the RoleOrcé Cosmetics is seeking a highly skilled Integrated Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing 360 marketing strategies that drive brand awareness and customer engagement.Key ResponsibilitiesAssist the Head of Marketing in setting marketing strategies...

  • Brand Partnerships Manager, Technology

    4 weeks ago

    Los Angeles, California, United States Tik Tok Full time

    About the Role:The Brand Partnerships Manager is responsible for driving revenue growth, building relationships with key enterprise accounts, and helping clients achieve business results on TikTok through product consultation, education, and support.Success in this role requires strong sales skills, a strong partnership with the Client Solutions Manager,...

  • Brand Strategist

    4 weeks ago

    Los Angeles, California, United States FutureRecruit Full time

    Job SummaryAs a Brand Strategist at FutureRecruit, you will be responsible for developing and executing comprehensive brand strategies to drive awareness, engagement, and sales for hair care products. This role requires a strong understanding of consumer trends, preferences, and competitor activities. You will collaborate with cross-functional teams to...

  • Brand Development Manager, Boys Division

    3 weeks ago

    Los Angeles, California, United States MGA Entertainment Full time

    About the Role:The Associate Brand Manager, Boys Brands will play a key role in supporting the development of new brand franchises at MGA Entertainment.Key Responsibilities:Support the creation, implementation, and execution of brand strategies to drive sales, consumer engagement, and market share growth.Collaborate with cross-functional partners, including...

  • Brand Manager

    4 weeks ago

    Los Angeles, California, United States Avery Dennison Full time

    Job DescriptionWe are seeking a highly skilled and experienced Brand Manager to join our team at Avery Dennison. As a Brand Manager, you will play a crucial role in driving business growth and customer satisfaction in the apparel industry.Key Responsibilities:Develop and implement global pricing strategies to drive sales growth and customer...

  • Brand Management Specialist

    4 weeks ago

    Los Angeles, California, United States Della Infotech Full time

    Job Summary:As a Brand Management Specialist at Della Infotech, you will be responsible for monitoring market trends, analyzing consumer behavior, and collaborating with cross-functional teams to develop comprehensive product development strategies. Key Responsibilities:Develop and implement market research to identify opportunities and threats.Collaborate...