Account-Based Marketing Strategist

7 days ago

Evanston, Illinois, United States ZS Full time
About ZS

ZS is a management consulting and technology firm that transforms global healthcare and beyond. Our people are our most valuable asset, and we believe that making an impact demands a different approach. At ZS, your ideas elevate actions, and you'll have the freedom to define your own path and pursue cutting-edge work.

Account-Based Marketing Lead Role

We're seeking an experienced marketing professional to join our team as an Account-Based Marketing (ABM) Lead. The ABM Lead will develop, implement, manage, and measure targeted, account-focused marketing programs and activities with ZS's top clients.

Key Responsibilities:
  • Partner with the ABM Manager to evolve the marketing strategy and direction for the ABM function, including account enablement and general and strategic ABM approaches.
  • Understand industry and business drivers facing each account, as well as key initiatives they are focused on and the key stakeholders responsible for them.
  • Leverage data and insights to inform client teams of client interest and perceived intent.
  • Create and execute 1:1 and 1:few integrated marketing campaigns for selected accounts using tactics that include thought leadership, live events, email, webinars, digital advertising, and social networking, among others.
  • Ensure that all marketing campaigns are aligned with the corporate vision, themes, and brand guidelines.
  • Partner with the Digital Marketing team to measure the effectiveness of efforts, adjust approach as needed, and scale across the team. Present outcomes to client account teams regularly.
Requirements:
  • Bachelor's degree in Marketing, Communications, or Business. MBA a plus.
  • 5+ years in B2B marketing and solution marketing experience; field marketing or account-based marketing positions preferred
  • Demonstrated skill collaborating with executives within a highly matrixed organization.
  • Ability to challenge status quo to ensure marketing strategy always aligns with business strategy.
  • Excellent communication skills. Ability to work with cross-functional teams and interact with internal and client executives.
  • Solid experience creating and executing integrated marketing campaigns in a B2B environment.
  • Ability to gather data/insights from multiple internal and external sources to understand impact across accounts and opportunities.
  • Experience with marketing automation and social media monitoring platforms (HubSpot, Marketo, Brandwatch Radian6, 6sense, Demandbase, etc.) a plus.
  • Exceptional organizational project and people management skills with attention to detail.
  • Flexibility to work across time zones, including early-morning US hours to interact with global team based in India.
Perks & Benefits

ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

  • Digital Marketing Strategist

    2 weeks ago

    Evanston, Illinois, United States L2TMedia Full time

    About the RoleL2TMedia is a leading digital marketing company specializing in the automotive industry. We are seeking a highly skilled and motivated individual to join our team as an Account Strategist.Job SummaryThe Account Strategist will be the primary point of contact for a portfolio of automotive dealerships. This role requires strong communication and...

  • Account-Based Marketing Lead

    1 week ago

    Evanston, Illinois, United States ZS Full time

    About ZSZS is a management consulting and technology firm that transforms global healthcare and beyond. Our most valuable asset is our people, and we believe that making an impact demands a different approach. At ZS, your ideas elevate actions, and you'll have the freedom to define your own path and pursue cutting-edge work.We partner collaboratively with...

  • Senior Marketing Strategist

    4 weeks ago

    Evanston, Illinois, United States NCAA (National Collegiate Athletic Association) Full time

    The Marketing Operations Manager will play a pivotal role in the comprehensive marketing and promotion of collegiate athletics, with a concentrated emphasis on specific sports programs, particularly women's basketball and softball. Reporting directly to the Associate Athletic Director for External Affairs, this position will oversee the formulation and...

  • Digital Marketing Strategist

    7 days ago

    Evanston, Illinois, United States L2TMedia Full time

    Our Paid Search Senior Specialist is responsible for overseeing the delivery of Paid (PPC) marketing campaigns across major search platforms. This role will manage a portfolio of new and existing campaigns, ensuring they meet the highest performance standards as measured by impressions, CTR, visitor traffic, CPC, and conversions.Key Responsibilities:•...

  • Data Analytics Specialist

    2 weeks ago

    Evanston, Illinois, United States Marketing Attribution Full time

    About the RoleAt Marketing Attribution, we're a team of experienced professionals dedicated to helping advertisers, advertising platforms, and market research firms measure and optimize the impact of media and other marketing investments. We're technology leaders, pioneering techniques that are now widely used across our industry, including Bayesian...

  • Lead Brand Strategist

    4 weeks ago

    Evanston, Illinois, United States Ornua Foods Full time

    Ornua Foods is a prominent dairy co-operative that specializes in the marketing and distribution of dairy products on behalf of its members, which include Ireland's dairy processors and farmers. As the largest exporter of Irish dairy products, Ornua serves markets in over 110 countries globally. With its headquarters in Dublin, the company boasts annual...

  • Lead Brand Strategist

    4 weeks ago

    Evanston, Illinois, United States Ornua Foods Full time

    Ornua Foods is a leading dairy co-operative that markets dairy products on behalf of its members, including Ireland's dairy processors and farmers. As the largest exporter of Irish dairy products, Ornua serves 110 countries globally, with its headquarters located in Dublin and a workforce of approximately 3,000 employees. The company operates through two...

  • Lead Brand Strategist

    4 weeks ago

    Evanston, Illinois, United States Ornua Co-operative Limited Full time

    Company Overview: Ornua Co-operative Limited is a prominent dairy co-operative that markets dairy products on behalf of its members, which include Ireland's dairy processors and farmers. As Ireland's largest exporter of dairy products, Ornua operates in over 110 countries globally, with its headquarters located in Dublin and an annual revenue exceeding...

  • Lead Brand Strategist

    3 weeks ago

    Evanston, Illinois, United States Ornua Foods Full time

    Ornua Foods is a leading dairy co-operative that markets dairy products on behalf of its members, which include Ireland's dairy processors and farmers. As the largest exporter of Irish dairy products, Ornua Foods serves 110 countries globally, with its headquarters in Dublin and a workforce of approximately 3,000 employees. The organization operates...

  • Lead Brand Strategist

    4 weeks ago

    Evanston, Illinois, United States Ornua Co-operative Limited Full time

    Company Overview:Ornua Co-operative Limited is a prominent dairy co-operative that markets dairy products on behalf of its members, which include Ireland's dairy processors and farmers. As the largest exporter of Irish dairy products, Ornua operates in over 110 countries globally, with its headquarters located in Dublin. The company boasts annual sales...

  • Lead Brand Strategist

    4 weeks ago

    Evanston, Illinois, United States Ornua Co-operative Limited Full time

    Company Overview: Ornua Co-operative Limited is a prominent dairy co-operative dedicated to marketing dairy products on behalf of its members, including Ireland's dairy processors and farmers. As Ireland's largest exporter of dairy products, Ornua serves 110 countries globally, with headquarters in Dublin and a workforce of 3,000 employees.Divisional...

  • Lead Brand Strategist

    4 weeks ago

    Evanston, Illinois, United States Ornua Co-operative Limited Full time

    Company Overview:Ornua Co-operative Limited is a prominent dairy co-operative dedicated to marketing dairy products on behalf of its members, which include Ireland's dairy processors and farmers. As the largest exporter of Irish dairy products, Ornua serves 110 countries globally and is headquartered in Dublin, boasting annual sales exceeding €3.5 billion...

  • SEO Strategist

    21 hours ago

    Evanston, Illinois, United States L2TMedia Full time

    Job Title: SEO SpecialistL2TMedia, a leading digital marketing company, is seeking a skilled SEO Specialist to join our team. As an SEO Specialist, you will be responsible for developing and executing localized SEO strategies for our automotive clients.Key Responsibilities:Implement and maintain SEO strategies, including keyword research, onsite...

  • Account Manager

    2 weeks ago

    Evanston, Illinois, United States Diamond Peak Recruiting Full time

    About Us:Diamond Peak Recruiting is a leading recruitment firm specializing in sourcing top talent across the AEC & MEP industries. Our mission is to connect exceptional candidates with outstanding career opportunities, driving success for both our clients and candidates.Position Summary:We are seeking a dynamic and results-driven professional to fill the...

  • Strategic Account Executive

    3 weeks ago

    Evanston, Illinois, United States Diamond Peak Recruiting Full time

    About Diamond Peak Recruiting:Diamond Peak Recruiting stands at the forefront of talent acquisition, focusing on delivering exceptional candidates within the AEC & MEP sectors. Our commitment is to forge connections between remarkable professionals and premier career paths, fostering success for both our partners and talent.Position Overview:We are in search...

  • Marketing Communications Associate

    3 weeks ago

    Evanston, Illinois, United States CoreFX Ingredients LLC Full time

    Marketing Specialist Job OverviewThe Marketing Specialist at CoreFX Ingredients LLC will collaborate closely with the Sales & Marketing Director to implement strategic marketing initiatives and enhance customer acquisition strategies. This position requires teamwork across various departments, including Research & Development and Sales, to cultivate strong...

  • Benefits Account Manager

    3 weeks ago

    Evanston, Illinois, United States Longterm Health Management Services Full time

    About the RoleWe are seeking a highly organized and motivated Account Manager to join our Employee Benefits group at Longterm Health Management Services.The Account Manager will support our Sales team and Account Executive by expertly stewarding and maintaining existing carrier and client relationships with a high level of service.Key ResponsibilitiesBuild...

  • Benefits Account Manager

    1 week ago

    Evanston, Illinois, United States Longterm Health Management Services Full time

    {"Job Title": "Account Manager - Employee Benefits", "Job Summary": "We are seeking a highly motivated and organized Account Manager to join our Employee Benefits team at Longterm Health Management Services. As an Account Manager, you will be responsible for building and maintaining strong relationships with our clients, ensuring their employee benefit plans...

  • Recruitment Account Executive

    4 weeks ago

    Evanston, Illinois, United States Diamond Peak Recruiting Full time

    Job OverviewAbout Diamond Peak Recruiting:Diamond Peak Recruiting is a premier recruitment agency dedicated to the Construction sector. Our mission is to connect exceptional talent with leading companies throughout the United States.Position Summary:We are in search of a seasoned Recruitment Account Executive to enhance our operations in the Evanston, IL...

  • Strategic Account Manager

    2 weeks ago

    Evanston, Illinois, United States L2TMedia Full time

    Job DescriptionL2TMedia, a leading digital marketing company, is seeking a highly skilled Strategic Account Manager to join our team. As a key member of our sales team, you will be responsible for developing and executing market strategies to drive business growth and maximize revenue.Key ResponsibilitiesMarket Strategy Development: Plan and execute market...