Senior Associate, Media Planning
3 days ago
We are seeking a highly motivated and detail-oriented Senior Associate to join our Planning team at Starcom. As a key member of our team, you will work closely with internal teams, vendors, and clients to develop and execute multi-channel media plans that meet and exceed client business objectives.
Key Responsibilities:- Develop innovative strategies to drive business growth and meet client objectives
- Conduct research and write media Point-Of-Views (POVs) to inform media planning decisions
- Present media plans and provide plan maintenance, including objectives, strategies, and updates
- Prepare flowcharts and budgets for media plans, ensuring accuracy and attention to detail
- Assist with optimizing, implementing, and analyzing marketing activities to drive campaign effectiveness
- Report on key metrics and develop key findings to inform future strategies
- Foster strong relationships with internal teams and client groups, ensuring seamless communication and collaboration
- Assist with other projects and responsibilities as assigned, demonstrating flexibility and adaptability
- Bachelor's degree or higher in marketing, advertising, business, or a related field
- 1-2+ years of experience in media planning, with a focus on multi-channel media planning
- Experience with local campaigns and digital media planning a plus
- Strong organizational, communication, time management, and problem-solving skills
- Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
- Willingness to learn and adapt to new technologies and solutions
- Proficiency in Microsoft Office Suite, with a strong understanding of Excel and PowerPoint
- Experience working within media systems/platforms a plus
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
- A comprehensive wellness program, including paid family care, adoption assistance, and pet adoption support
- Tuition assistance and flexible working arrangements
- A recognition and rewards program that celebrates individual and team achievements
Starcom is an Equal Opportunity Employer, committed to diversity, equity, and inclusion. We welcome applications from qualified candidates who share our values and are passionate about delivering exceptional results.
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