Senior Associate, Media Planning Specialist

4 days ago


New York, New York, United States Spark Foundry Full time
Job Title: Senior Associate, Media Planning

At Spark Foundry, we are seeking a highly skilled and motivated Senior Associate, Media Planning to join our team. As a key member of our media planning team, you will be responsible for developing and executing media plans that drive business results for our clients.

Key Responsibilities:
  • Develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients' needs/objectives.
  • Assist the Manager in development of digital media plan options and recommendations.
  • Maintain accurate budget control and flow of media activity and update client on timely/consistent basis.
  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
  • Demonstrate proficiency with systems/tools (MRI, MediaTools, Comscore).
  • Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations.
  • Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met.
  • Ensure proper execution of digital media plans by monitoring buys/schedules.
  • Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process.
  • Demonstrate creativity and agility when problem solving.
  • Deliver POVs/position papers on key client issues and/or client opportunities.
  • Prepare media authorizations per approved plans/project requests.
Requirements:
  • 1+ years of Media Planning experience.
  • MediaTools knowledge is a must.
  • Familiarity with Competitive systems (AdViews/Kantar).
  • Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.).
  • Strong proficiency within Excel.
  • Strong communication and presentation skills.
  • Professional, with strong teamwork skills.
  • Curious and motivated.
  • Solution-oriented problem solver.
  • Adept at time management and handling shifting priorities.
Additional Information:

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $46,500-$67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 10/28/2024.



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