Digital Marketing SEM Strategist

6 days ago


Durham, North Carolina, United States WorkWave Full time
About the Role

We are seeking a highly skilled Digital Marketing SEM Strategist to join our team at WorkWave. As a key member of our digital marketing team, you will be responsible for managing ad campaigns for our clients in the home services industry.

Key Responsibilities
  • Create and manage ad campaigns on various platforms, including Google, Bing, Facebook, Instagram, and NextDoor
  • Make monthly budget recommendations and maintain budgets of up to $50,000 per month
  • Regularly review numbers and data, and make strategic bidding and budget adjustments based on performance goals
  • Create and optimize high-converting landing pages to be used for paid campaigns
  • Work within a number of tools, including Google Ads, Google Analytics, Bing Ads, Facebook Ads, and Google Local Services
  • Work closely with Account Executives to ensure that client performance goals are attainable and that actionable items to improve performance are being regularly identified and executed
Requirements
  • Bachelor's Degree or relevant experience
  • 6 months - 1 year (or more) of experience in a PPC digital marketing role
  • An understanding of how pay-per-click advertising works
  • Coachable, open to feedback, and able to work well with others
  • Adaptable, comfortable with change, and enjoys taking on new challenges
  • Authentic, genuine, and conveys consistency in their words and actions
  • Excited about the opportunity to consistently learn and improve
  • Enjoys juggling several projects at once and thrives in a fast-paced environment
About WorkWave

WorkWave is a leading provider of cloud-based software solutions for the field service industry. We are a remote-first company with a global presence, and we offer a range of benefits, including flexible work arrangements, comprehensive health insurance, and opportunities for professional growth and development.

What We Offer
  • A competitive salary range of $55,000 - $65,000 per year
  • A comprehensive benefits package, including health and dental insurance, 401(k) matching, and paid time off
  • Opportunities for professional growth and development, including training and education programs
  • A dynamic and supportive work environment, with a focus on collaboration and teamwork


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