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Director of Brand Marketing

2 months ago

Durham, North Carolina, United States InsideHigherEd Full time
Job Description

Fuqua School of Business at Duke University seeks a seasoned marketing professional to lead brand marketing initiatives. As Director of Brand Marketing, you will be responsible for crafting and activating the school's brand to drive enrollment, engagement, and reputation.

Key Responsibilities
  • Develop and implement data-driven campaigns to drive inquiries, applications, and enrollments
  • Oversee creation of compelling content, digital experiences, and targeted paid media
  • Implement nurture campaigns and conversion rate optimization tactics
  • Partner on SEO and SEM initiatives
  • Engage brand ambassadors and leverage in marketing efforts
  • Allocate spending across various campaigns, manage against allocated budget
  • Prepare budget reports for the Associate Dean, identifying and explaining any variances
Content Development
  • Lead conceptualization, design, and production of marketing material
  • Develop multi-media and multi-platform content strategy
  • Oversee the execution of institutional and brand collateral
  • Implement asset management systems and workflows
Brand Management
  • Oversee Fuqua brand identity system
  • Ensure consistent brand identity across all touchpoints
  • Develop and disseminate comprehensive brand guidelines
  • Manage review and approval processes for branded materials
  • Negotiate contracts and pricing with external vendors and service providers
  • Implement cost-saving measures without compromising marketing effectiveness
Team Leadership and Strategic Management
  • Collaborate with the Associate Dean to align marketing initiatives with school objectives and prioritize spending based on ROI projections and strategic importance
  • Lead and mentor Brand Marketing team (Marketing Communications Manager, Media Copywriter, Production Coordinator)
  • Manage production function and its financial operations
  • Steward relationships with functional and program leadership

Qualifications and Experience:

  • Bachelor's degree
  • 7+ years of marketing, brand management, digital/social or related experience
  • Demonstrated ability to create compelling marketing content
  • Experience managing marketing communications projects
  • Strong strategic thinking and leadership skills
  • Excellent written and verbal communications skills

Preferred Qualifications:

  • MBA or advanced degree in a relevant discipline
  • 10+ years of relevant experience
  • Experience in higher education or professional services marketing
  • Understanding of Slate, Drupal, SEMrush, Google Data Studio, Salesforce Marketing Cloud
  • Competence in digital, print, and video production processes

Key Performance Indicators:

  • Annual ROI growth from marketing spend
  • Content engagement metrics (views, downloads, opens)
  • Adherence to brand guidelines across departments (via audit)

Diversity and Inclusion:

Fuqua is committed to fostering a diverse and inclusive work environment. We encourage applications from individuals with diverse backgrounds and experiences who can contribute to our culture of innovation and excellence.