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Director of Brand Marketing and Communications

2 months ago

Durham, North Carolina, United States InsideHigherEd Full time
About the Role

Fuqua School of Business at Duke University is seeking a seasoned marketing professional to lead its brand marketing efforts. As the Director of Brand Marketing and Communications, you will be responsible for developing and implementing data-driven marketing campaigns to drive inquiries, applications, and enrollments.

Key Responsibilities
  • Integrated Marketing
    • Develop and execute multi-channel marketing campaigns to drive engagement and conversion
    • Oversee the creation of compelling content, digital experiences, and targeted paid media
    • Implement nurture campaigns and conversion rate optimization tactics
    • Partner on SEO and SEM initiatives
    • Engage brand ambassadors and leverage them in marketing efforts
    • Allocate spending across various campaigns and manage against allocated budget
  • Content Development
    • Lead the conceptualization, design, and production of marketing materials
    • Develop a multi-media and multi-platform content strategy
    • Oversee the execution of institutional and brand collateral
    • Implement asset management systems and workflows
  • Brand Management
    • Oversee the Fuqua brand identity system
    • Ensure consistent brand identity across all touchpoints
    • Develop and disseminate comprehensive brand guidelines
    • Manage review and approval processes for branded materials
    • Negotiate contracts and pricing with external vendors and service providers
    • Implement cost-saving measures without compromising marketing effectiveness
Requirements
  • Bachelor's degree
  • 7+ years of marketing, brand management, digital/social or related experience
  • Demonstrated ability to create compelling marketing content
  • Experience managing marketing communications projects
  • Strong strategic thinking and leadership skills
  • Excellent written and verbal communications skills
Preferred Qualifications
  • MBA or advanced degree in a relevant discipline
  • 10+ years of relevant experience
  • Experience in higher education or professional services marketing
  • Understanding of Slate, Drupal, SEMrush, Google Data Studio, Salesforce Marketing Cloud
  • Competence in digital, print, and video production processes