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Digital Marketing Coordinator

2 months ago

Durham, North Carolina, United States University System Of New Hampshire Full time
Job Summary

We are seeking a highly skilled Digital Marketing Coordinator to join our team at the University System of New Hampshire. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing campaigns to promote the UNH Graduate School and Peter T Paul College of Business and Economics.

Key Responsibilities
  • Develop and execute digital marketing plans to increase brand awareness and drive website traffic
  • Manage and maintain the graduate school website, including content creation and image sourcing
  • Design and write content for organic social media posts and email campaigns
  • Track and analyze campaign metrics to inform future marketing efforts
  • Collaborate with the graduate enrollment team to develop program-specific email content and assist with email reports and evaluation
Requirements
  • Bachelor's degree in marketing, business, communications, or a related field
  • Strong understanding of website management and analysis, social media best practices, and pay-per-click advertising tools
  • Excellent communication, organizational, and time management skills
  • Prior experience in higher education or a marketing agency is a plus
What We Offer

We offer a comprehensive benefits package, including medical, dental, retirement, tuition, and paid time off. If you are a motivated and creative individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.