Brand Manager, RYTHM

13 hours ago


Chicago, Illinois, United States Green Thumb Industries INC Full time
About the Role

The Brand Manager will be responsible for leading the development and growth of the RYTHM brand within Green Thumb Industries INC. This is a hybrid position that requires onsite work 2 days a week at our Chicago HQ office.

Key Responsibilities
  • Develop, implement, and manage annual brand plans in conjunction with the Senior Brand Lead and Green Thumb's long-term strategic plan.
  • Explore the media landscape for the cannabis category and pilot breakthrough communications programs to drive the RYTHM brand.
  • Establish and lead the new product development process by developing innovations and extensions that are breakthrough, consumer/customer-driven, and profitable.
  • Manage internal creative and external agencies, as well as collaborate with regional, local, and retail marketing teams and partners to develop best-in-class marketing campaigns, promotions, and partnerships.
  • Coordinate all new product development and launches with cross-functional teams, including creative, sales, retail, and operations.
  • Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners.
  • Establish and maintain brand budgets and key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently.
Requirements
  • 3+ years of progressive brand management experience in the CPG industry.
  • Experience working cross-functionally to translate brand strategies into company behaviors and company communications.
  • Strong attention to detail and comfort with ambiguity.
  • Ability to work cross-functionally with operations, finance, and sales.
  • Experience directing and collaborating with internal and external partners for brand development and execution.
  • Bachelor's Degree in a related field preferred.
  • Demonstrated skill in leading strong cross-functional teams.
  • Demonstrated success in an early-stage and/or rapidly growing business.
Additional Requirements
  • Must pass any and all required background checks.
  • Must be and remain compliant with all legal or company regulations for working in the industry.
  • Must possess a valid driver's license.
  • Must be a minimum of 21 years of age.


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