Marketing Coordinator

3 days ago


Helena, Montana, United States Visit Helena Montana Full time
Marketing Coordinator Job Description

We are seeking a highly skilled Marketing Coordinator to join our team at Visit Helena Montana. As a key member of our marketing team, you will play a crucial role in developing and implementing effective marketing strategies to promote Helena as a preferred leisure travel destination.

Responsibilities:
  • Develop and execute annual marketing plans to meet our mission of generating room nights in Helena for lodging partners.
  • Collaborate with our marketing team to advise on and contribute to digital, advertising, and marketing strategies.
  • Engage with sales leaders of hotels and other key hospitality and venue partners to understand their strategies and identify opportunities for collaboration.
  • Work to position Helena as a top leisure travel destination by leveraging available research and market demand insights.
  • Manage Visit Helena's photo and video assets, coordinating shoots and ensuring high-quality content production.
  • Work closely with our social media manager to provide content ideas and assets for various platforms.
  • Facilitate the creation of engaging monthly newsletters to foster a sense of community among followers and industry stakeholders.
  • Oversee the functionality and content of our website and other digital platforms.
SEO and Website:

Ensure that our website is optimized for search engines and provides valuable information for potential visitors. Maintain our blog and update our digital assets to drive leisure visitor growth.

  • Work closely with our Executive Director to execute leisure familiarization, media, and publicity tours.
  • Attend travel shows that meet our target markets, demographics, and strategies.
  • Stay up-to-date with industry trends and best practices in digital marketing and communications.
  • Support special events as needed.
Qualifications:
  • Strong understanding of the latest marketing trends.
  • 4-year degree in Marketing, Journalism, Business, or a related field.
  • Experience in an ad agency environment or related field.
  • Excellent project management skills and a proven track record of success.

We offer a competitive salary of $50,000-$55,000 and a dynamic work environment. If you are a motivated and creative individual with a passion for marketing, we encourage you to apply for this exciting opportunity.


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