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Marketing Coordinator

2 months ago

Helena, Montana, United States Visit Helena Montana Full time
Job Opportunity

We are seeking a highly skilled Marketing Coordinator to join our team at Visit Helena Montana. As a key member of our marketing team, you will play a crucial role in developing and implementing effective marketing strategies to promote Helena as a preferred leisure travel destination.

Key Responsibilities:
  • Assist in creating and implementing annual marketing plans to meet our mission of generating room nights in Helena for lodging partners.
  • Contribute to digital, advertising, and marketing strategies to drive tourism growth.
  • Engage with sales leaders of hotels and other key hospitality and venue partners to understand their strategies.
  • Work to position Helena as a top leisure travel destination.
  • Use market research and demand insights to refine our marketing plan and optimize market expansion.
  • Collaborate with our team to protect our brand standards and create brand lift for the destination.
  • Foster key relationships with industry contacts to cultivate leisure tourism business and events.
  • Coordinate with our team to advise and implement other marketing programs and campaigns.
  • Manage our photo and video assets, ensuring high-quality content production.
  • Work closely with our social media manager to provide content ideas and assets.
  • Facilitate the creation of engaging monthly newsletters and maintain our website and digital platforms.
  • Ensure our website is optimized for search engines and provides valuable information for potential visitors.
  • Work closely with our Executive Director to execute leisure familiarization, media, and publicity tours.
  • Attend travel shows that meet our target markets, demographics, and strategies.
  • Stay up-to-date with industry trends and best practices in digital marketing and communications.
Qualifications:
  • Strong understanding of the latest marketing trends.
  • 4-year degree in Marketing, Journalism, Business, or related field required.
  • Excellent communication and project management skills.
  • Strong understanding of web and email systems, public relations, brand messaging, and social platforms.
  • 2 or more years of experience in an ad agency environment or related field.