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Marketing Coordinator

2 months ago

Helena, Montana, United States Visit Helena Montana Full time
Marketing Coordinator Job Description

We are seeking a highly skilled Marketing Coordinator to join our team at Visit Helena Montana. As a key member of our marketing team, you will play a crucial role in developing and implementing effective marketing strategies to promote Helena as a preferred leisure travel destination.

Responsibilities:
  • Develop and execute annual marketing plans to meet our mission of generating room nights in Helena for lodging partners.
  • Collaborate with our marketing team to advise on and contribute to digital, advertising, and marketing strategies.
  • Engage with sales leaders of hotels and other key hospitality and venue partners to understand their strategies and identify opportunities for collaboration.
  • Work to position Helena as a preferred leisure travel destination through targeted marketing efforts.
  • Use market research and demand insights to refine our marketing plan and optimize further market expansion.
  • Protect and enhance our brand standards, working closely with our Executive Director and team to create brand lift for the destination.
  • Foster key relationships with industry contacts to cultivate leisure tourism business and events for stakeholders.
  • Coordinate with our team to advise and implement other marketing programs and campaigns for leisure, group, sports, and events.
  • Manage our photo and video assets, ensuring high-quality content production and coordination of shoots.
  • Work closely with our social media manager to provide content ideas and assets for various platforms.
  • Facilitate the creation of engaging monthly newsletters, fostering a sense of community among followers and industry stakeholders.
  • Oversee the functionality and content of our website and other digital platforms.
SEO and Website:

Ensure that our website is optimized for search engines and provides valuable information for potential visitors. Maintain our blog and update digital assets to drive leisure visitor growth.

  • Work closely with our Executive Director to execute leisure familiarization, media, and publicity tours.
  • Attend travel shows that meet our target markets, demographics, and strategies.
  • Stay up-to-date with industry trends and best practices in digital marketing and communications.
  • Support special events as needed.
  • Work with our team to complete activities and programs that fulfill our mission and goals.