Brand Manager
4 days ago
The Brand Manager will play a crucial role in driving brand awareness, loyalty, and growth in the highly competitive food industry. This position requires a balance of creativity, strategic thinking, and hands-on execution, making it ideal for someone who thrives in an entrepreneurial environment.
Key Responsibilities:- Develop and execute the brand strategy, ensuring consistent and compelling messaging across all platforms.
- Lead the development and execution of the brand's positioning, messaging, and visual identity.
- Plan, manage, and execute product launches, ensuring seamless coordination between product development, marketing, and sales teams.
- Conduct market research to understand consumer behavior, market trends, and competitor analysis.
- Design and implement integrated marketing campaigns across various channels (digital, social media, influencer, retail) to increase brand awareness and drive product trial.
- Oversee the creation of marketing assets, including packaging, website content, social media content, and promotional materials.
- Identify and manage relationships with influencers, bloggers, and brand partners to amplify the brand's reach.
- Monitor brand performance and KPIs, using data-driven insights to optimize marketing efforts and ensure alignment with business goals.
- Engage with customers across various platforms, respond to inquiries, and monitor feedback to improve the overall brand experience.
- Work closely with product development, sales, and operations teams to ensure that branding aligns with product innovation and market demand.
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in brand management within the food or CPG industry.
- Proven experience developing and executing brand strategies in a fast-paced environment.
- Strong understanding of digital marketing, social media, and e-commerce trends.
- Excellent project management and organizational skills with a strong attention to detail.
- Creative thinker with a passion for storytelling and innovation.
- Ability to work independently and collaboratively with cross-functional teams.
- Strong analytical skills and experience with brand performance metrics.
The base salary range for this role is $90,000 - $120,000 annually, which is just one aspect of our total compensation package. In addition to the salary, this position is eligible for a potential annual bonus and equity. Our benefits package includes medical, dental, and vision insurance, 401K with company match, generous paid time off, and more.
At Meati Foods, we are committed to the highest quality and food safety standards. We expect our employees to comply with all relevant FDA requirements and external certifications, where applicable.
We are an equal opportunity employer and welcome applications from diverse candidates. If you're excited about this role and have the skills and experience we're looking for, please submit your application.
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