Brand Strategist

Job Summary:

The Brand Manager will play a crucial role in driving brand awareness, loyalty, and growth in the highly competitive food industry. This position requires a balance of creativity, strategic thinking, and hands-on execution, making it ideal for someone who thrives in an entrepreneurial environment.

Key Responsibilities:

Brand Strategy Development:
Develop and execute the brand's positioning, messaging, and visual identity, aligning with the company's overall vision and goals.

Product Launches:
Plan, manage, and execute product launches, ensuring seamless coordination between product development, marketing, and sales teams.

Market Research & Insights:
Conduct market research to understand consumer behavior, market trends, and competitor analysis, leveraging insights to drive brand growth and positioning.

Marketing Campaigns:
Design and implement integrated marketing campaigns across various channels (digital, social media, influencer, retail) to increase brand awareness and drive product trial.

Content Creation:
Oversee the creation of marketing assets, including packaging, website content, social media content, and promotional materials.

Partnerships & Collaborations:
Identify and manage relationships with influencers, bloggers, and brand partners to amplify the brand's reach.

Brand Performance Tracking:
Monitor brand performance and KPIs, using data-driven insights to optimize marketing efforts and ensure alignment with business goals.

Customer Engagement:
Engage with customers across various platforms, respond to inquiries, and monitor feedback to improve the overall brand experience.

Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in brand management within the food or CPG industry.
Proven experience developing and executing brand strategies in a fast-paced environment.
Strong understanding of digital marketing, social media, and e-commerce trends.
Excellent project management and organizational skills with a strong attention to detail.
Creative thinker with a passion for storytelling and innovation.
Ability to work independently and collaboratively with cross-functional teams.
Strong analytical skills and experience with brand performance metrics.

What We Offer:
Competitive salary range of $90,000 - $120,000 annually.
Potential annual bonus and equity opportunities.
Comprehensive benefits package, including medical, dental, and vision insurance, 401K with company match, and generous PTO and Floating Holidays.
Monthly reimbursements for personal health and wellness expenses and mental health programs at no cost.
Parental Leave, Short-Term & Long-Term Disability coverage, and AD&D.

Equal Employment Opportunity:
Eat MeatiTM is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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