Global Demand Generation Director

4 weeks ago


Baton Rouge, Louisiana, United States Rocket Software Full time

Job Title: Global Demand Generation Director

Job Summary:

We are seeking a highly experienced and results-driven Director of Global Demand Generation to lead our global strategy and help us scale to new heights. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive demand generation strategy to drive pipeline growth, customer acquisition, and revenue.

Key Responsibilities:

  • Own the global demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration across all regions.
  • Develop high-impact, data-driven demand generation campaigns that resonate with our target audience (CTOs, CISOs, CIOs) across different verticals and regions.
  • Partner closely with GEO-based marketing and sales teams to ensure regional alignment and market relevance.
  • Collaborate with the content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
  • Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.

Requirements:

  • 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company; including at least 5 years in a senior leadership role.
  • Proven track record of driving significant pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
  • Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
  • Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
  • Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
  • Excellent leadership and team management skills, with experience leading a globally distributed team.
  • Analytical mindset with strong data-driven decision-making skills.
  • Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to technical and C-level audiences (CTO, CIO, CISO) is ideal.

What We Offer:

  • Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
  • Healthcare coverage options to fit you (and your family's) needs
  • Retirement savings, with matching contributions by Rocket Software
  • Life and disability coverage
  • Leadership and skills training opportunities
  • Two paid work days for off-site training

Equal Opportunity Employer:

Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


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