Vice President, Public Relations
3 weeks ago
NCM-USA is the largest cinema advertising platform in the US, reaching hundreds of millions of young, diverse moviegoers each year through its national network of 18,000+ theaters. We program, produce, and sell The Noovie Show, entertaining audiences before the trailers and film begin. Our focus is on helping brands and agencies understand how they can leverage the cinema medium and power of movies and pop culture to achieve their business and communications goals.
Job SummaryNational CineMedia (NCM), the largest cinema advertising platform in the US, is hiring a new Vice President, PR & Corporate Communications, reporting to the Chief Marketing Officer out of the NY office. The successful candidate will be responsible for all public relations (earned and paid trade media), communications strategy, and implementation for NCM. This is a high-profile position, collaborating closely with the C-suite on a daily basis.
Key Responsibilities- Develop and implement proactive strategic and tactical communications campaigns to secure publicity in advertising trade, business, and consumer media to support NCM sales, marketing, and business objectives.
- Create all NCM communications materials, including press releases, statements, fact sheets, story pitches, key messages, executive media training, NCM press website, executive byline articles, and speaking opportunities, etc.
- Establish and oversee media relationships with reporters, editors, and producers at relevant national, local, and trade media outlets; create and maintain NCM's media databases.
- Communicate with media contacts on a regular ongoing basis, serve as the official company spokesperson.
- Work collaboratively with internal business leaders and external advertising clients and other business partners to create unified publicity strategies and identify positive stories and messages about the company, its products, and services.
- Report PR results internally and to outside stakeholders (clients, theater owners, agency partners).
- Manage and direct one NCM staff member and external PR agencies.
- Manage budgets, PR department systems, and tools, and negotiate contract terms.
- Minimum of 10+ years working in a PR role within the marketing, advertising, and/or media industries with demonstrated success of PR placements.
- Deep knowledge and relationships with the trade media covering the advertising, media, and marketing industry, and willingness to further develop and nurture these relationships across all facets of editorial media (TV, digital, TV, radio).
- Passion for and understanding of the advertising, media, and entertainment industries, with the ability to remain up-to-date on the latest news, trends, events, how advertisers are embracing content marketing, and the evolving theatrical and streaming businesses.
- Experience bringing together a variety of stakeholders (clients, agencies, etc.) to develop unified messaging and joint PR strategies for partner projects and initiatives.
- Experience driving press strategy for C-suite leaders and/or high-level, high-profile executives who frequently are interviewed by the media, serving as a trusted advisor and providing counsel on crises and other issues.
- Outstanding writing, editing, and interpersonal skills.
- Hands-on, organized, multi-tasking expert who can lead a team, meet urgent deadlines, and simultaneously manage multiple projects.
- Experience developing effective social media strategies, communications, and best practices across platforms.
- Passionate about developing and implementing creative employee engagement opportunities that will lift morale and elevate NCM's reputation and corporate culture.
- Basic understanding of the SEC laws and regulations governing the nature and timing of NCM's communications as a publicly traded company.
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