Vice President Director, Media Investment Strategist
4 weeks ago
At Digitas, we're seeking a seasoned media investment professional to lead our digital media investment efforts. As Vice President Director, Media Investment, you will be responsible for providing strategic leadership and direction to our media investment teams, ensuring that our clients' digital marketing campaigns are optimized for maximum ROI.
Key Responsibilities:- Manage and optimize digital marketing campaigns across multiple channels, including video, social, search, display, and native.
- Lead a team of media investment specialists, providing guidance and oversight to ensure consistent go-to-market approaches and synergies with our media strategy.
- Develop and execute innovative media investment strategies that drive value and exceed client KPIs.
- Build and maintain strong relationships with media partners, including Google, Facebook, and Amazon.
- Collaborate with our analytics team to oversee client pacing and performance across digital media portfolios.
- Serve as a central point of contact for clients and internal teams for the broader digital investment portfolio.
- 10+ years of media planning and buying experience, with a strong focus on performance media.
- Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.
- Analytical background, with comfort working with data and numbers.
- 5+ years of people management experience, overseeing five or more reports in an account management/client services team.
- Deep industry relationships with ad tech firms, brand teams, and publisher partners.
- Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients.
- Strong communication and writing skills, with the ability to package and merchandise concepts and new opportunities.
- Strategic thinking and ability to see the bigger picture.
- Self-starter with the ability to work independently and in a collaborative team setting.
We're an equal opportunity employer and welcome applications from diverse candidates. If you're a motivated and experienced media investment professional looking for a new challenge, we'd love to hear from you.
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