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Strategic Director of Social Media

1 month ago

Étreux, Hauts-de-France, United States Digitas Full time
Job Title: Vice President Director, Social Strategy

At Digitas, we're seeking a highly skilled and experienced professional to lead our social media and content strategy. As a key member of our team, you'll be responsible for developing and executing innovative social media and content initiatives that drive business results.

Key Responsibilities:
  • Lead the strategic process, providing insights and tactics to create content, build audiences, and amplify client reach
  • Provide smart perspective on the social media and content industry landscape, trends, and best practices
  • Drive thought leadership around content development, social platforms, engagement practices, measurement, and process
  • Help brands develop governance and escalation policies for social media
  • Cultivate strong relationships with 3rd party content providers and websites
  • Present to and strategize with clients on specific brand social initiatives
Requirements:
  • 10+ years of digital marketing experience, with an emphasis on social media and content development for major clients
  • Minimum 5 years of managing direct reports
  • Experience working directly with senior-level clients
  • Financial services industry experience a plus
  • Wildly curious
  • A strong understanding of media planning, distribution, and content syndication
  • Superb experience leading creative thinking in the digital space: content, media, social, and activation
  • The ability to develop strong relationships with internal and external partners
  • Well-versed in new technology, new content solutions, social media events, and developments—plus a strong connection with entertainment and pop culture
  • A strong sense of consumer insights—you get what makes people tick
  • The ability to back up great creative ideas with sound analytical reasoning
  • A strong, up-to-date point of view on digital media, social channels, and content platforms and up-and-coming partners, practices, and initiatives
  • Poise and eloquence—when you speak with clients, they listen
  • Willingness to travel—you're open to new places, new faces, and new ideas