Vice President Director of Digital Investments

4 weeks ago


Étreux, Hauts-de-France, United States Publicis Groupe Full time
Job Title: Vice President Director, Media Investment

Digitas, a part of Publicis Groupe, is seeking a seasoned media investment leader to join our team as Vice President Director, Media Investment. In this role, you will be responsible for providing strategic leadership and direction to our digital media investment teams, ensuring that our clients receive the best possible return on investment.

Key Responsibilities:
  • Manage and optimize digital marketing programs across multiple channels to maximize profitability.
  • Oversee the work of channel specialists, providing strategic guidance and oversight to ensure successful campaign execution.
  • Collaborate with the analytics team to monitor client pacing and performance across digital media portfolios.
  • Serve as a central point of contact for clients and internal teams for the broader digital investment portfolio.
  • Develop and maintain strong partnerships with media partners in the digital ecosystem.
  • Work closely with client finance partners to determine the best use of media dollars to drive outcomes.
  • Bring innovative solutions and out-of-the-box thinking to partners and clients.
Requirements:
  • 10+ years of media planning and buying experience, with a strong focus on performance media.
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.
  • Analytical background, with comfort working with data and numbers.
  • 5+ years of people management experience, overseeing five or more reports in an account management/client services team.
  • Deep industry relationships with ad tech firms, brand teams, and publisher partners.
  • Excellent negotiation skills and ability to add incremental value and communicate that to clients.
  • Strong communication and writing skills, with the ability to package and merchandise concepts and new opportunities.
  • Strategic thinking and ability to see the bigger picture.
  • Self-starter with the ability to work independently and in a collaborative team setting.


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