Senior Marketing Analyst

2 days ago


Milford Massachusetts, United States Waters Corporation Full time
About the Role

We are seeking a highly skilled Senior Marketing Analyst to join our Revenue Operations team at Waters Corporation. As a key member of our team, you will play a critical role in guiding our marketing decisions by analyzing large data sets, identifying trends, and providing actionable insights.

Key Responsibilities
  • Marketing Insights Generation: Develop and implement data-driven marketing strategies to drive business growth and improve customer engagement.
  • Data Analysis and Interpretation: Analyze large data sets to identify trends, patterns, and correlations, and provide actionable insights to inform marketing decisions.
  • Marketing Mix Modeling: Develop and implement marketing mix models to measure the effectiveness of marketing campaigns and optimize resource allocation.
  • Customer Journey Mapping: Understand and analyze the end-to-end customer journey to identify opportunities for improvement and optimize marketing efforts.
  • Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure alignment and effective communication of marketing insights.
Requirements
  • 3-5 years of experience in marketing analytics, business intelligence, or a related field.
  • Strong technical skills in data analysis, statistical modeling, and data visualization.
  • Experience with marketing tools such as Google Analytics, Marketo, and Adobe Analytics.
  • Excellent communication and presentation skills to effectively communicate complex data insights to non-technical stakeholders.
About Waters Corporation

Waters Corporation is a leading specialty measurement company that has pioneered innovations in chromatography, mass spectrometry, and thermal analysis. We are committed to delivering business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

We are an equal opportunity employer and are committed to diversity and inclusion in the workplace. We strive to create a work environment that is inclusive, respectful, and supportive of all employees.



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