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Senior Marketing Analyst

2 months ago

Milford, United States Waters Full time

Senior Marketing Analyst Req. # 20813 Company Name Waters Division Category Commercial excellence Location US-MA-Milford Type Regular Full-Time Overview At Waters, we're focused on advancing scientific research. Our instruments systems play a crucial role in monitoring water quality, analyzing drug formulations for quality and safety, and help analyze food samples for pesticide residues, mycotoxins, and other contaminants. At Waters, we solve problems that matter As the Marketing Analyst, you will be part of the Revenue Operations team. You will be responsible for guiding Waters' marketing decisions by crunching large data sets, analyzing the results, and gaining insight. We collect and analyze vast amounts of data daily to learn more about Waters: our customers, behaviors, marketing activities, web analytics, marketing performance, advertisement effectiveness, and much more. Through analyzing both internal and external data, the analyst is responsible for understanding our customers, which in turn helps guide our marketing strategy. Responsibilities Through storytelling, you'll translate data into actionable insights that drive improvement in customer engagement. Understand Waters' end to end customer journey from digital marketing and web analytics to order, through internal and external data analysis; helping to define how these findings should influence global marketing efforts. Establish innovative strategies to understand and solve complex marketing problems: reach valuable data driven insights, through the discovery of patterns and trends; testing and evaluating various marketing mix models; formulating and designing data pipelines to monitor key metrics for the marketing teams. Coordinate activities that support delivery of marketing insights and participate hands-on in multiple projects. You will work closely with the Director of Revenue Operations, and various leaders in the Waters Division; as part of a matrixed team you will be supporting Division marketing priorities, working closely with peers in Commercial Excellence. Qualifications 3-5 years of professional experience in the field of analytics/marketing/consulting. Marketing domain expertise: Hands-on experience from tactical marketing analytics (such as marketing mix and attribution modeling, web analytics, campaign performance analysis, ROI estimates, lifetime value modeling) and customer focused marketing analysis (segmentations, user survey, storytelling about customers, brand positioning, etc.). Strong technical competence to perform advanced analytics: Experience performing analysis with large datasets, analytics tools experience (Python, Excel, SQL). Experience from 3rd party marketing tools (such as Google Analytics, Marketo, Adobe Analytics, Adobe Marketing Cloud). Skilled at condensing analysis into actionable insights to inform business decisions within marketing. Desirable: Experience of using Salesforce CRM. Experience with hands-on statistical modeling (such as regression modeling, a/b testing, significance testing, etc.), knowledge about machine learning (such as predictive modeling, decision trees, classification models, clustering techniques). Experience working in a matrixed environment building successful stakeholder partnerships. Company Description Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality. Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow. Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status. Key Words Marketing Analyst, Senior Data Analyst, Business Intelligence Analyst, Business Analyst, Strategic Analyst #LI-ML #LI-hybrid #J-18808-Ljbffr