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Brand Development Manager

1 month ago


California, United States Specialized Bicycle Components, Inc. Full time

Job Summary:

Specialized Bicycle Components, Inc. is seeking a dynamic and strategic Brand Development Manager to oversee and enhance our market presence within a designated territory. This pivotal role involves maximizing sell-in, sell-through, and market share across all sales channels.

Key Responsibilities:

Independent Bicycle Retail (IBR):

  • Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration.
  • Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation.
  • Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence.
  • Identify and establish new channels and partners for products like Globe and Turbo.
  • Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.

Specialized Retail:

  • Work with the store managers, market managers, and Retail Merchandising team to ensure the right product is represented in the assortment plan and the on-hand inventory and order books are up to date to optimize sell-through.
  • Maximize on-hand inventory by working with retail managers to ensure timely building, flooring, and selling of all models.
  • Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards.
  • Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives.
  • Ensure adherence to sales guidelines and merchandising standards throughout the territory.
  • Site blockers and opportunities and deliver feedback to Commercial and Specialized Retail Leadership.

Specialized.com:

  • Create a seamless rider journey by integrating click-and-collect and promotion programs.
  • Integrate Specialized.com into the overall channel strategy for a cohesive approach.

Other:

  • Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders.
  • Gather and report customer feedback to improve products, services, and overall customer experience.
  • Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise.
  • Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share.
  • Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements.

Requirements:

Consistently meet or exceed sales goals for all retail channels within the designated territory.

Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers.