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Brand Development Manager
1 month ago
Job Summary:
Specialized Bicycle Components, Inc. is seeking a dynamic and strategic Brand Development Manager to oversee and enhance our market presence within a designated territory. This pivotal role involves maximizing sell-in, sell-through, and market share across all sales channels.
Key Responsibilities:
Independent Bicycle Retail (IBR):
- Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration.
- Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation.
- Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence.
- Identify and establish new channels and partners for products like Globe and Turbo.
- Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.
Specialized Retail:
- Work with the store managers, market managers, and Retail Merchandising team to ensure the right product is represented in the assortment plan and the on-hand inventory and order books are up to date to optimize sell-through.
- Maximize on-hand inventory by working with retail managers to ensure timely building, flooring, and selling of all models.
- Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards.
- Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives.
- Ensure adherence to sales guidelines and merchandising standards throughout the territory.
- Site blockers and opportunities and deliver feedback to Commercial and Specialized Retail Leadership.
Specialized.com:
- Create a seamless rider journey by integrating click-and-collect and promotion programs.
- Integrate Specialized.com into the overall channel strategy for a cohesive approach.
Other:
- Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders.
- Gather and report customer feedback to improve products, services, and overall customer experience.
- Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise.
- Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share.
- Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements.
Requirements:
Consistently meet or exceed sales goals for all retail channels within the designated territory.
Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers.