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Digital Marketing Specialist

2 months ago

New York, New York, United States & Other Stories Full time
& Other Stories Paid Media Specialist Job Description

& Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty, and ready-to-wear to create their personal style, or story.

Our creative ateliers in Paris and Stockholm design diversified fashion collections with great attention to detail and quality. For us, there's no right or wrong when it comes to style, just possibilities and the joy of self-expression.

We currently have 71 stores and offer online selling on 72 markets through our website and external partners. And we are growing.

Job Responsibilities
  • Develop and implement a US digital marketing strategy to drive quality traffic, brand awareness, revenue, and database growth while optimizing ROI and budget.
  • Partner with the US Digital Agency and global digital marketing team to develop and optimize the US affiliate marketing channel.
  • Execute paid media campaigns across paid social, SEM, and affiliate, with a focus on testing locally relevant visuals, messaging, and audiences.
  • Evaluate emerging digital platforms such as streaming and execute locally relevant and engaging campaigns.
  • Brief required assets based on local/channel best practices and customer engagement.
  • Work with the E-Commerce Manager to ensure acquisition goals align with sales goals.
  • Work with the E-Commerce Manager team to develop and monitor audiences for targeting.
  • Report on channel performance on a daily, weekly, monthly, quarterly, and campaign basis with a focus on customer/market and actionable insights, utilizing key platforms including Google Analytics, Google Ad Manager, and Facebook Ads Manager, and pertinent affiliate platforms.
  • Partner with the global marketing team to define digital marketing channel goals by channel and evaluate performance.
Additional Accountabilities
  • Responsible for overseeing aspects of the US Brand & Marketing budget together with the Ecommerce & Performance Marketing Manager, including but not limited to forecasting, tracking, actualizing, and providing regular updates.
Qualifications
  • Bachelor's Degree in Communications, Marketing, or equivalent years of work experience.
  • 3+ years' relevant work experience in paid media and/or digital marketing.
  • Fashion and/or beauty industry experience highly desirable.
  • Prior experience with budget management.
  • Prior experience with digital marketing platforms including Google Ad Manager and Facebook Ads Manager a must.
  • Prior experience with tracking and reporting platforms like Google Analytics.
  • Prior experience with affiliate marketing programs a must.
  • Knowledge of the US digital marketing landscape and competitor activities.
  • Customer-focused with a data-driven approach to decision-making.
  • Possess analytical skills and understanding of tools such as Google Analytics along with relevant KPIs.
  • Strategic mindset and planning skills with the ability to pivot and adapt quickly to change.
  • Superior organizational skills and attention to detail.
  • Proficiency in Microsoft Office programs including Excel and PowerPoint.
  • Excellent written and verbal communication skills.
  • Ability to travel domestically or internationally up to 15% of the time.