Digital Marketing Specialist

2 weeks ago


New York, New York, United States Commerce Canal Full time
Job Overview

Commerce Canal is seeking a skilled PPC Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive paid search strategy to drive traffic and conversions for our owned or licensed brands.

The ideal candidate will have a strong understanding of search engine marketing principles, including search engine optimization and analytics. You will work closely with internal stakeholders, retail partners, and external agencies to execute on our go-to-market strategy and drive business results.

Key Responsibilities
  • Develop and execute paid search strategies to drive traffic and conversions
  • Launch and optimize PPC campaigns across multiple platforms, including Google AdWords and Bing
  • Monitor budget and adjust bids to achieve better ROI
  • Track key performance indicators (KPIs) to assess campaign performance and identify areas for improvement
  • Produce regular reports for management, including dashboards and analytics insights
Requirements and Skills
  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Strong understanding of search engine marketing principles, including SEO and analytics
  • Familiarity with multiple platforms, including AdWords and Facebook
  • Working knowledge of analytics tools, including Google Analytics and Tableau
  • Excellent communication and analytical skills
What We Offer
  • Competitive salary and annual bonus tied to company and team results
  • Commuter benefits and 99% premium coverage for health, dental, and vision
  • 401(k) plan with employer match and paid time off


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