Digital Marketing Leader

1 week ago

New York, New York, United States HighwirePR Full time
Overview

HighwirePR is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.

We believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone can feel safe, celebrated and worthy.

Salary

The estimated salary for this role is $175,000 - $249,000 per year, based on factors such as relevant experience, knowledge, skills, other job-related qualifications, and geography.

Job DescriptionKey Responsibilities
  • Strategic Leadership & Innovation:
    • Develop a strategic approach to comprehensive social media strategies that integrate with broader digital marketing and communications efforts.
    • Stay at the forefront of social media trends, platforms, and technologies, ensuring Highwire remains a leader in social media.
    • Demonstrate an evidence-based opinion on the future of social media platforms, campaign integration and brand/executive social presence.
    • Represent the agency through thought leadership, speaking engagements, and attendance at relevant industry events.
    • Collaborate with cross-functional teams to integrate social media efforts into broader communications and digital marketing plans for clients.
    • Drive client success by delivering strategic, data-driven social media campaigns that align with business goals and deliver measurable outcomes.
  • Business Growth & Client Leadership:
    • Lead the social media strategy for key accounts, ensuring programs are impactful and exceed client expectations.
    • Identify opportunities to expand social media engagements with existing clients by introducing new services, platforms, or tactics that meet their evolving needs.
    • Proactively develop and pitch ideas to existing clients to help them maximize their social media presence and capitalize on emerging trends.
    • Drive organic business growth by deepening client relationships, identifying cross-sell opportunities, and expanding Highwire's footprint within client portfolios.
    • Lead new business pitches in collaboration with the EVP, Digital, and play a key role in securing new social media-focused clients.
    • Partner with senior leadership to grow social media's influence within the agency's overall service offering.
  • Team Leadership & Development:
    • Mentor and manage a team of social media strategists and leaders, fostering a collaborative and inclusive culture that supports creativity and innovation.
    • Provide coaching and development opportunities to support team members in their professional growth and skill-building.
    • Encourage experimentation and adoption of new social media tools, platforms, and technologies to drive innovation within the team.
    • Collaborate with the PR, creative, and content teams to ensure seamless integration of social media into client campaigns.
  • Client Success & Operational Excellence:
    • Ensure social media strategies are executed with precision and lead to tangible, measurable business outcomes.
    • Implement best practices for social media execution, community management, content creation, and influencer engagement.
    • Establish and monitor KPIs for social media programs to ensure client satisfaction, operational efficiency, and consistent results.
    • Manage social media budgets, resources, and timelines to optimize performance and deliver on client objectives.
Required Skills and Qualifications

We are seeking a highly experienced individual with 12+ years of experience in social media strategy, digital marketing, or communications, with significant experience in a leadership role.

  • Expertise in social media platforms, influencer marketing, content creation, community management, and analytics.
  • Experience in paid social media, including but not limited to: Audience targeting, campaign creation, optimization, retargeting and qualification, whitelisting, and attribution.
  • Proven experience leading and growing social media programs within an agency environment.
  • Strong client-facing skills, with a demonstrated ability to build, retain, and grow senior-level client relationships.
  • Experience executing social media programs in regulated industries is a plus.
  • Track record of driving organic business growth through client expansion and upselling of social media services.
  • Experience leading high-performing teams and mentoring talent in the social media space.
  • Ability to develop and execute data-driven social media campaigns that generate measurable business results.
  • Exceptional communication and presentation skills, with the ability to engage clients and internal teams at all levels.
  • Ability to operate in a fast-paced environment, managing multiple priorities while delivering high-quality results.
  • Experience identifying, vetting, and managing vendor relationships for role-specific tools such as social media management or publishing platforms.
Benefits

HighwirePR offers a competitive salary and benefits package, including:

  • Merit-based bonuses and promotions.
  • A hybrid work model to suit your schedule and lifestyle.
  • Excellent vacation policy, including extended breaks for summer and winter holidays.
  • Participation in Empower Hours on Fridays, allowing you to log off by 3pm.
  • 401K match.
  • Medical and dental benefits/ FSA.
  • Paid Parental Leave.
  • Commuter Benefit.
  • Home office equipment stipend.
  • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
  • Cell phone reimbursement.
  • Wellness benefit.
  • Donation Match.
  • Full-time writing Coach.
  • Mentorship.
  • Monthly recognition programs.
  • Employee referral bonus.
  • New business referral bonus.
  • Quarterly Highwire fun events – Thanksgiving is our favorite holiday.
  • Dog-friendly work environment.
  • An extremely supportive, nurturing environment with many opportunities for learning and growth.

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