Senior Manager, Retention Marketing Lead

2 days ago

Reston, Virginia, United States McAfee Full time
About the Role:

This is a critical position within the McAfee retention team, responsible for leading a small team to drive success of upsell and cross-sell strategy and campaigns. The ideal candidate will report to the Director of Marketing and work closely with them to identify opportunities for increasing customer protection through upsell and cross-sell campaigns, constantly optimizing the funnel. and drive strategic initiatives to improve customer experience through personalization.

The successful candidate will lead a team of marketing managers and other cross-functional partners through the day-to-day execution of testing, analytics, creative, campaign launches for key customer segments prioritized as one of the top growth levers for the company. This position is based in the United States, Texas, and we will only consider candidates in the United States, Texas, and are not offering relocation assistance at this time.

About You:

We are looking for a seasoned professional with at least 10+ years of experience in improving customer experience through landing page optimization and journey personalization. The ideal candidate will have a proven ability to drive multiple initiatives in a fast-paced, innovative environment, strong interpersonal communication skills to develop key relationships and influence teams to accomplish objectives, and a passion for thinking strategically and the ability to execute tactically. Additionally, the candidate should have a comprehensive understanding of the a/b testing process and experience with data-driven experimentation, as well as knowledge of data tools such as Adobe Analytics, Adobe Target, Tableau, and Power BI.

Company Overview:

McAfee is a leader in personal security for consumers, focused on protecting people, not just devices. Our consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protect their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours, and family-friendly benefits to all of our employees. Some of the benefits include a bonus program, 401k retirement plan, medical, dental, vision, basic life, short-term disability, and long-term disability coverage, paid parental leave, support for community involvement, 14 paid company holidays, unlimited paid time off for exempt employees, 96 hours of sick time, and 120 hours of vacation for non-exempt employees accrued each year. We're serious about our commitment to diversity, which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation, or any other legally protected status.

The starting pay range for this position is $95,890.00-$157,000. McAfee takes into consideration an individual's skillset, experience, and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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