Senior Director of Marketing

3 weeks ago


Reston, Virginia, United States GeoSpark Analytics Full time
About the Role

We are seeking a seasoned Senior Director of Marketing to join our team at GeoSpark Analytics. As a key member of our leadership team, you will be responsible for developing and executing global demand generation strategies that drive predictable revenue growth through direct and indirect sales channels.

Key Responsibilities
  • Develop and implement global demand generation strategies by target market and campaign type
  • Develop and present global and regional demand generation and channel marketing fiscal year plans
  • Create and execute global demand generation marketing campaigns for new logo acquisition, customer upsell programs, and customer retention
  • Establish and track KPIs and leading indicators, and provide regular progress reporting
  • Develop trade show, field, and partner events strategy
  • Work closely with Sales leadership and Revenue/Marketing operations to build the target account list and ideal customer profile
  • Own all Paid media for marketing campaigns
  • Refine content and messaging to match customer persona and sales stage, driving prospects further down the funnel and optimizing conversion to Sales Qualified Leads
  • Influence the buildout of the martech stack to ensure marketing campaigns and tactics can be measured, constantly iterated, and scaled
  • Develop our email nurture and conversion strategy
  • Develop and syndicate digital marketing campaigns for execution with and by channel partners
  • Develop and orchestrate sales and marketing plays
  • Ensure compliance with global privacy and consent rules
Requirements
  • 8+ years creating and executing on B2B technology demand generation campaigns with direct and indirect channels
  • 4+ years managing/leading marketing teams
  • Proven track record of marketing-sourced and channel-sourced combined pipeline contribution of at least 50%
  • Extremely proficient in Marketing Automation Platforms, Marketing Fit/Intent Platforms, ABM Platforms, and CRM Platforms
  • Growth mindset with a results-driven approach to work (testing, measuring, iterating)
  • Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects
  • Exceptional written and presentation skills to advocate for campaign needs, promotional budget, and champion insights
  • Experience executing account-based marketing programs in close partnership with sales
  • Experience with different marketing attribution models
  • Great team leadership and coaching skills, embodying the best principles of servant leadership
  • Bachelor's or Advanced degree in Business or Marketing
What We Offer
  • An opportunity to be a part of a fast-moving organization with cutting-edge technology
  • A culture that is dynamic, diverse, trust-centered, and open to bold ideas
  • Competitive salary, bonus plan, 401(k) matching, and equity potential
  • Comprehensive benefits including health, dental, vision, and life plans
  • A flexible and fun work environment that values work-life balance
  • Remote and office-based work
  • Unlimited PTO
  • Up to 16 Weeks Paid Parental Leave
  • Tuition Reimbursement
  • Professional Development Stipend


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