Retention Marketing Manager

2 weeks ago


Reston, Virginia, United States Dôen Full time

Lifecycle Marketing Manager

About Dôen

Dôen is a digitally-led, multi-channel fashion and lifestyle brand that creates lasting, beautiful collections while supporting individuals in all aspects of their organization, supply chain, and community. Our mission is to foster a culture of equality and social responsibility, partnering with foundations that directly benefit our employees and surrounding communities.

We are an Equal Opportunity Employer

Job Summary

Dôen is seeking a dynamic and experienced Lifecycle Marketing Manager to join our growing Ecommerce team in Los Angeles. The successful candidate will be responsible for defining strategies, executing implementations, and overseeing the ongoing development of lifecycle and campaign messaging, encompassing initiatives such as email and SMS acquisition, onboarding journeys, and win-back programs.

Key Responsibilities

  • Develop and execute lifecycle marketing strategies to fortify customer loyalty and mitigate churn, leveraging insights from market analysis and customer feedback.
  • Supervise the development and management of customer retention and loyalty/clienteling initiatives, ensuring alignment with overarching business objectives.
  • Collaborate with marketing, ecommerce, content, and merchandising teams to ensure alignment between the email and SMS marketing calendar, clienteling activities, product launches, and website events.
  • Regularly analyze and report on email / website performance on a weekly, monthly, and annual basis; provide recommendations for enhancing email templates, online and email personalization tactics and advanced features.
  • Establish a comprehensive testing and iteration roadmap for email, SMS, and website initiatives.
  • Supervise the health of email lists and build winback and prospecting plans to foster list growth.
  • Supervise vendor partnerships for SMS and Lifecycle email services; buildout plan for utilization of new features as they become relevant
  • Manage budgets and handle invoicing for Email-related and loyalty vendors

Requirements

  • 2-4 years of experience in marketing, with a focus on lifecycle marketing, retention marketing, email marketing, or a related field.
  • Prior experience in e-commerce, direct-to-consumer (DTC) businesses, or relevant industries is highly valued.
  • A bachelor's degree in marketing, communications, business administration, or a related field is preferred.
  • Technical Proficiency: Comfort with marketing automation tools, customer relationship management (CRM) software, and proficiency in Microsoft Office or Google Suite applications.
  • Industry Knowledge: Understanding of e-commerce industry trends, DTC marketing strategies, and best practices in customer lifecycle management and retention marketing.

Total Rewards Package

  • Paid vacation, sick time, and holidays
  • Healthcare, Vision, Dental
  • 401k with company match
  • Competitive salary
  • Generous discount

Compensation will be determined based on experience and other factors permitted by law.

The hybrid model may be rescinded at any time due to business needs or the company's discretion.

Please email your resume to for consideration.

Indicate title of position/role on the subject line.



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