Senior Technical Marketing Lead
3 days ago
Job Title: Technical Digital Marketing Consultant
Foster City, CA (Onsite)
Full-time
**Job Summary:**
This role is for a Senior Technical Lead in a Digital Marketing Program, with a focus on Google Marketing Platform (GMP), Google Analytics (GA4), Google Tag Manager (GTM), and SEO. The position involves analyzing and optimizing digital marketing campaigns, improving ROI through data-driven insights, and managing SEO, PPC, and email marketing strategies.
**Key Responsibilities:**
- **GMP Expertise:**
Strong skills in Google Analytics, GTM, Google Ads, SEO, Pay-per-click (PPC) analysis, and KPI tracking. Expertise in data analysis and optimizing campaigns for better performance.
- **Analytics & Tools:**
Proficiency in analytics dashboarding, using tools like Hotjar and SiteImprove. Responsible for executing tests, analyzing performance data, and identifying trends.
- **Competitor Analysis:**
Monitoring competitors to adapt strategies and achieve business goals.
- **Digital Campaigns:**
Managing and optimizing campaigns across social media, improving website traffic, and enhancing user experience to maximize conversions.
- **SEO Management:**
Conducting market research, creating SEO strategies, and performing keyword research to improve ranking and conversions.
- **A/B Testing & Retargeting:**
Developing A/B testing frameworks and retargeting ads to improve conversion rates and ROI.
- **Email Marketing:**
Developing email marketing strategies based on user engagement to boost revenue.
**Qualifications:**
8-10 years of experience in marketing or a related field.
Proficiency in managing marketing email campaigns.
Experience with Marketo or similar marketing automation tools.
Familiarity with Salesforce or CRM systems.
Strong background in analytics and data-driven marketing roles.
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