Senior Technical Marketing Lead

3 days ago


Reston, Virginia, United States Hirextra -World's First Staffing Aggregator Full time

Job Title: Technical Digital Marketing Consultant

Foster City, CA (Onsite)

Full-time

**Job Summary:**

This role is for a Senior Technical Lead in a Digital Marketing Program, with a focus on Google Marketing Platform (GMP), Google Analytics (GA4), Google Tag Manager (GTM), and SEO. The position involves analyzing and optimizing digital marketing campaigns, improving ROI through data-driven insights, and managing SEO, PPC, and email marketing strategies.

**Key Responsibilities:**

- **GMP Expertise:**

Strong skills in Google Analytics, GTM, Google Ads, SEO, Pay-per-click (PPC) analysis, and KPI tracking. Expertise in data analysis and optimizing campaigns for better performance.

- **Analytics & Tools:**

Proficiency in analytics dashboarding, using tools like Hotjar and SiteImprove. Responsible for executing tests, analyzing performance data, and identifying trends.

- **Competitor Analysis:**

Monitoring competitors to adapt strategies and achieve business goals.

- **Digital Campaigns:**

Managing and optimizing campaigns across social media, improving website traffic, and enhancing user experience to maximize conversions.

- **SEO Management:**

Conducting market research, creating SEO strategies, and performing keyword research to improve ranking and conversions.

- **A/B Testing & Retargeting:**

Developing A/B testing frameworks and retargeting ads to improve conversion rates and ROI.

- **Email Marketing:**

Developing email marketing strategies based on user engagement to boost revenue.

**Qualifications:**

8-10 years of experience in marketing or a related field.

Proficiency in managing marketing email campaigns.

Experience with Marketo or similar marketing automation tools.

Familiarity with Salesforce or CRM systems.

Strong background in analytics and data-driven marketing roles.



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