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Market Insights Specialist

2 months ago

Vancouver, Washington, United States Hewlett-Packard Full time
Market Research & Intelligence Professional

Job Summary
  • This role is pivotal in spearheading comprehensive market research and competitive intelligence initiatives, providing valuable insights and recommendations that shape marketing strategies and decisions. The position entails crafting actionable marketing strategies and customer insight methodologies through extensive analysis. Additionally, it encompasses overseeing vendor negotiations, upholding ethical research practices, fostering innovation, and delivering functional leadership.
Key Responsibilities
  • Lead comprehensive market research and competitive intelligence initiatives in the realm of Artificial Intelligence, delivering insights and recommendations for strategic marketing planning.
  • Guide the development of actionable marketing strategies and insights to bolster strategic initiatives.
  • Design effective intelligence and customer insight strategies grounded in thorough analysis of market trends, competitors, and customer behavior.
  • Manage contract negotiations with research vendors and collaborate with business units on research initiatives.
  • Identify critical industry challenges, analyze trends, and convert obstacles into opportunities.
  • Engage with internal and external stakeholders to address business challenges through targeted research projects.
  • Ensure all research complies with ethical standards and legal regulations, particularly concerning data privacy.
  • Propose innovative solutions, lead cross-functional teams, and make strategic decisions.
  • Act as a functional manager, formulating strategies and establishing policies within the area of expertise.
  • Mentor junior team members to achieve operational and strategic objectives.
Education & Experience Requirements
  • Bachelor's or Master's Degree in Marketing, Communications, Business Administration, or a related field, or equivalent professional experience.
  • Typically requires over 10 years of experience in marketing, project management, or related disciplines.
Preferred Skills
  • Proficient in machine learning, statistical modeling, and data mining techniques.
  • In-depth understanding of Generative AI technologies such as LLMs, LVMs, and LMMs.
  • Expertise in analytics, business intelligence, and formulating business strategies.
  • Skilled in competitive intelligence, customer insights, and thought leadership.
  • Strong cross-organizational capabilities including effective communication, results orientation, and adaptability.
  • Familiar with digital fluency and customer-centric methodologies.
Impact & Scope
  • Influences large functions and leads cross-division teams or projects.
Complexity
  • Provides innovative solutions to complex challenges within established guidelines.
Disclaimer
  • This role description outlines the general responsibilities and expected level of work. It is not an exhaustive list, and additional duties may be assigned as necessary.
Company Benefits
  • Comprehensive dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible work schedule
  • Flexible spending account
  • Health insurance
  • Life insurance
Compensation Overview
  • Compensation considers labor costs across different U.S. regions, with a base salary for this role around $209,100 per year, including potential bonuses and equity. Salary is contingent on location, skills, and experience.
Equal Opportunity Employer
  • Hewlett-Packard provides equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, veteran status, marital status, genetic information, or any other characteristic protected by applicable laws.