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Marketing Operations Lead

1 month ago

Washington, Washington, D.C., United States Tapcheck Inc. Full time
About the Role

The Marketing Operations Lead will be responsible for driving revenue growth and efficiency by managing and optimizing our marketing operations processes. This role will sit on a centralized Revenue Operations team, focusing on revenue marketing operations and reporting into the Director of Revenue Operations.

Key Responsibilities
  • Develop and implement strategies to drive marketing tech stack strategy planning and maintenance to support key marketing objectives, measurement, and continuous improvement.
  • Own all administration, enablement, and optimization of new and existing marketing platforms and tools.
  • Prioritize internal system requests/issues and action promptly, based on business need.
  • Oversee and optimize all marketing operations processes, including lead contact and account management, lead and account scoring, campaign management, marketing automation, and attribution.
  • Develop and implement strategies to track early pipeline and revenue growth to provide insight to help the marketing team continuously improve campaign and program performance.
  • Work closely with marketing, sales, channel sales, and customer success teams to align marketing and revenue goals and drive collaboration.
  • Analyze marketing and revenue data to identify trends, opportunities, and areas for improvement.
  • Implement and maintain marketing operations systems and tools.
  • Collaborate with cross-functional teams to develop and implement scalable marketing processes and policies.
Requirements
  • 4+ years of experience in marketing operations or a related field, preferably in a scale-up/hyper growth environment.
  • Strong analytical and problem-solving skills.
  • Experience with Salesforce and customizing Salesforce to align with Sales, Marketing, and Customer Success processes.
  • Experience working at an early stage start-up or an organization experiencing hypergrowth.
  • Experience with HubSpot Marketing Hub and integrating it with various systems.
  • Experience with managing Outreach or similar Sales Engagement software.
  • Excellent organizational skills and experience managing an ever-evolving project roadmap.
  • Strong communication and collaboration abilities.
  • Ability to analyze and interpret marketing and revenue data to drive strategic decisions.
About Tapcheck

Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.

The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they've earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances.

Why Join Tapcheck?
  • Competitive Base + Bonus + Equity
  • Paid Time Off
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401K Match