Campaign Strategist, Wondery

3 weeks ago

New York, New York, United States Amazon Full time

Campaign Strategist Job Summary

The Campaign Strategist is responsible for the end-to-end optimization, strategy, and communication of campaigns after they have been created in ART19, Wondery's ad server. This role will work closely with the Account Management and Account Executives to ensure successful campaign execution.

Key Responsibilities

  • Manage campaigns sold and booked by the internal Sales team
  • Partner with Account Managers and Sales Executives on execution, strategy, and pacing of campaigns
  • Own a group of Wondery shows and optimize campaigns based on yield, resulting in decision making based on revenue
  • Pull reporting and data on booked campaigns, working closely with internal customers on ideal requirements of reports
  • Lead weekly calls with Account Managers on delivery updates, campaign issues, and all other important data points to be relayed back to the Sales Executives, providing sales with recommendations and being comfortable using data to guide your conversations
  • Consistently update internal databases, such as the Traffic Sheet with vital information that will be messaged to the Account Managers and Sales Executives
  • Make updates to the Seller Interface as a form of tracking and communication on all campaigns
  • Monetize our Targeted Audience Sales platform by working with other teams to ensure delivery and optimizations
  • Implement third-party tracking pixels and troubleshoot discrepancies with internal and external clients
  • Troubleshoot campaign and delivery issues
  • Manage workflow to ensure deadlines are met and campaigns have successful outcomes
  • Work with Ad Operations team and other internal teams on the progress of best practices
  • Have a comprehensive understanding of ART19's platform to efficiently troubleshoot when needed

About the Team

Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich, and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This.

Wondery was behind six of the "Top 25 New Shows of 2023" (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen's Medical Mysteries, Frozen Head, and Spellcaster.

54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+.

Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+.

With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live-streamed events, and more.

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