Campaign Strategist

1 week ago


New York, New York, United States Fluent Full time
About the Role

We are seeking a highly skilled Campaign Strategist to join our team at Fluent. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns that drive engagement and power discovery for leading brands.

Key Responsibilities
  • Define audience strategy for client campaigns across Fluent's inventory by leveraging first-party user data in addition to campaign performance.
  • Analyze campaign performance data to identify trends and insights.
  • Send scheduled comms to stakeholders highlighting key trends and facilitate alignment.
  • Allocate client campaign budget effectively across Fluent's offering to hit clients' goals.
  • Improve campaign optimization process for efficiency.
  • Quality assurance of working documents.
Requirements
  • Has excellent analytical and problem-solving skills with the ability to think critically to produce meaningful outcomes.
  • Embodies a self-starter attitude.
  • Exceptionally organized, detail-oriented, meets deadlines, strong able to multi-task.
  • Proficient with Excel.
  • Strong understanding of general marketing/advertising concepts and methods.
  • Familiarity with the performance marketing ecosystem, including familiarity with third-party ad servers is a plus.
  • 1‐2 years of professional experience at a media, advertising, content, tech or digital marketing company.
About Us

Fluent, Inc (NASDAQ: FLNT) is a leader in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. Backed by proprietary data science, Fluent connects data-rich consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives.

Benefits
  • Competitive compensation.
  • Ample career and professional growth opportunities.
  • New Headquarters with an open floor plan to drive collaboration.
  • Health, dental, and vision insurance.
  • Pre-tax savings plans and transit/parking programs.
  • 401K with competitive employer match.
  • Volunteer and philanthropic activities throughout the year.
  • Educational and social events.
  • The amazing opportunity to work for a high-flying performance marketing company.

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