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Digital Marketing Specialist

2 months ago

New York, New York, United States RELX Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our US Print and Digital Solutions Marketing Team. As a key member of our team, you will play a crucial role in supporting the planning and execution of campaigns that drive lead generation and sales support for our LexisNexis Digital Library and other key product initiatives.

Responsibilities
  • Develop and execute comprehensive marketing campaigns, including campaign objectives, budget, and goals.
  • Collaborate with cross-functional teams to create marketing content and lead creative needs discussions.
  • Track and analyze campaign performance, using metrics such as contacts, leads, impressions, CTR, and POS revenue.
  • Forge strong partnerships with Marketing team colleagues, Editorial, Customer Support, and Product Management teams to drive outcomes together.
  • Partner closely with the Sales Team to ensure Marketing is providing innovative, lead-generating, and usage and POS-driven programs to achieve Marketing and Sales goals.
Requirements
  • Detail-oriented with excellent written and verbal communication skills.
  • Bachelor's degree in Marketing or related field.
  • 1-2+ years' experience in copywriting, email marketing, social media marketing, SEO, and digital advertising.
  • Best in class marketing, demand generation, and channel experience with a B2B publishing or legal company.
  • Ability to work effectively cross-functionally with a variety of roles, from graphic designers to sales representatives.
  • Ability to work autonomously, when necessary, in a virtual work environment while maintaining connectivity with our Team.
About Us

LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.

We are an equal opportunity employer and welcome applications from diverse candidates. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form.