Media Planning Assistant

2 weeks ago

New York, New York, United States Noble People LLC Full time
Job Overview

About Us

Noble People LLC is a contemporary creative media agency dedicated to crafting original, daring, and thought-provoking media concepts for some of the most dynamic brands globally.

We create media that captivates.

We produce content that stands out.

Innovative brand concepts that resonate with audiences.

Our services encompass communication strategy, media planning and purchasing, along with reporting and optimization, all through a creative lens that values originality and transparency, steering clear of the conventional norms found in traditional media agencies.

Role Summary

The Media Planning Assistant plays a crucial role in formulating effective, innovative, and strategic media solutions, overseeing the daily coordination and implementation of approved media strategies. This position also provides essential support to key team members in managing accounts, reporting directly to the Media Supervisor.

Key Responsibilities

Account & Client Management

  1. Oversee the daily operations of assigned accounts, including billing inquiries, budget adjustments, flowchart updates, competitive assessments, and post-buy evaluations. Maintain precise and comprehensive records while monitoring media agreements and contracts with external vendors.
  2. Deliver work that meets client objectives and garners industry acclaim for its creativity and effectiveness. Actively seek and create innovative opportunities in media selection and application to enhance visibility and impact.
  3. Collaborate closely with the Media Planner to develop and refine media strategies and points of view. Conduct media research, engage in brainstorming sessions, analyze data, and formulate insights. Grasp various media types and their applications in relation to client strategies and objectives.
  4. Gain a thorough understanding of the client's business landscape, including market share, business priorities, and competitor strategies.
  5. Maintain effective communication with the Media Supervisor and Media Planners, providing updates on daily operations and promptly addressing any concerns.

Vendor & Media Assessment

  1. Assess publications, websites, broadcast channels, outdoor venues, etc., for their relevance in achieving client strategic goals.
  2. Analyze inventory against audience segments across various media platforms (display, video, mobile, paid social, native) to identify the most effective channels for reaching target demographics.
  3. Examine demographic data and consumer profiles to pinpoint desired target audiences for online advertising initiatives.
  4. Stay informed about key trends and developments in media, including demographic shifts and changes in media consumption.
  5. Foster positive relationships with media vendors, ensuring Noble People LLC is represented favorably.

Campaign Implementation & Oversight

  1. Assist the Media Planner in ensuring the smooth execution of media purchases, including timely client authorizations, vendor paperwork, specifications to creative teams, and delivery of creative assets.
  2. Prepare insertion orders and manage the placement of advertisements across media platforms.
  3. Utilize diverse external data sources to conduct campaign analyses that inform optimizations, planning, and purchasing decisions.
  4. Implement, manage, troubleshoot, and analyze digital campaigns using third-party ad servers.
  5. Monitor media performance for pacing, delivery, placement, and discrepancies in flight dates, negotiating credits or billing adjustments as necessary.

Essential Qualifications

  1. Strong willingness to learn new skills is essential.
  2. Ability to manage multiple projects and prioritize tasks effectively.
  3. Exceptional written and verbal communication skills are required.
  4. Familiarity with spreadsheets and Excel for organization and calculations is beneficial.
  5. Proven ability to build trust and respect through creative, strategic, and analytical thinking.
  6. Capacity to establish and maintain strong professional relationships with colleagues, vendors, and clients.
  7. Strong mathematical and analytical abilities.
  8. Demonstrated understanding of consumer insights and the ability to translate insights into actionable strategies.
  9. Attention to detail is critical.
  10. A Bachelor's Degree is preferred.
  11. Willingness to travel and work outside of standard hours may be required.

Diversity and Inclusion Commitment
Our team is our most valuable asset. We are dedicated to fostering an inclusive environment that attracts, engages, and retains top talent. Our diverse experiences, backgrounds, and perspectives contribute to making Noble People LLC a great workplace and a preferred employer.

Equal Opportunity Statement
We are committed to providing equal opportunities for all employees, regardless of race, color, religion, gender, age, national origin, sexual orientation, gender identity, disability, or any other characteristic. Each individual is valued for their unique talents, expertise, and perspectives.

Employee Benefits

Noble People LLC offers a generous time-off package, including 15 PTO days annually, safe and sick days, personal and birthday PTO, as well as Summer Fridays, mental health and wellness days, and a sabbatical program for long-term employees.

We provide a comprehensive healthcare plan for eligible employees and their families, including medical with telehealth options, dental, vision, 401K, short-term and long-term disability, and life insurance.

Additional benefits include cell phone reimbursement, pre-tax commuter benefits, flexible spending accounts, daily snacks, and more.

Noble People LLC is a fully vaccinated workplace. Employees must be fully vaccinated against Covid-19 and provide proof of vaccination unless a legally recognized exemption is granted.

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