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Media Planning Manager
2 months ago
We are seeking a Media Planning Manager to enhance our operations at iProspect. This role is pivotal in shaping media strategies that align with our clients' objectives.
Key Responsibilities- Develop a comprehensive understanding of various media channels and effectively coordinate across diverse media disciplines.
- Utilize 2-3+ years of experience in executing upper funnel media awareness campaigns.
- Collaborate with creative agencies to ensure alignment on creative assets and account requirements.
- Design and implement strategic integrated media plans across a variety of channels, including TV, CTV, Video, Social, Programmatic, and Audio.
- Engage directly with clients to address inquiries and discuss media strategies.
- Conduct local and national media planning while comprehending the marketplace dynamics.
- Evaluate project timelines and oversee daily deliverables.
- Analyze competitive landscapes, generate reports using agency tools, and compile actionable insights.
- Manage substantial media budgets and flowcharts.
- Guide media channel selection and proactively identify new opportunities.
- Minimum of 2 years of experience in media planning.
- Experience in TV, CTV, Social, and digital media planning.
- Proficiency with tools such as Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, and Ad Servers.
- Knowledge of planning sponsorship campaigns on both national and local levels.
- Ability to foster collaborative relationships with cross-functional teams.
- Comfortable working with budgets and a solid understanding of mathematical concepts.
- Experience in mentoring and developing junior team members.
- Experience managing junior team members.
- Background in a large agency environment.
The anticipated salary range for this position is competitive and based on various factors, including relevant experience and skills. A comprehensive benefits package is available, including medical, dental, vision, 401(k) matching, and paid time off.
About iProspectiProspect is a leading digital performance marketing agency, dedicated to driving measurable results for our clients. We prioritize innovation and collaboration, ensuring that our teams are equipped to deliver impactful solutions. Our commitment to diversity and inclusion fosters a supportive environment where every team member can thrive.
