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Media Planning Manager
2 months ago
We are seeking a Media Planning Manager to enhance our operations at iProspect. This role is essential for overseeing media strategies and collaborating with various teams to ensure effective execution.
Key Responsibilities- Develop a comprehensive understanding of diverse media channels and coordinate efforts across multiple disciplines.
- Manage upper funnel media awareness campaigns with a focus on both traditional and digital platforms.
- Collaborate with creative agencies to align on asset creation and account requirements.
- Design and implement integrated media plans that encompass a variety of channels including TV, CTV, Video, Social, Programmatic, and Audio.
- Engage directly with clients to address inquiries and present media strategies.
- Conduct local and national media planning while analyzing market trends.
- Evaluate project timelines and oversee daily deliverables to ensure timely execution.
- Analyze competitive landscapes and compile insights using agency tools.
- Manage a substantial media budget and flowchart to optimize resource allocation.
- Guide media channel selection and identify new opportunities for growth.
- A minimum of 2 years of experience in media planning.
- Proven experience in TV, CTV, Social, and digital media planning.
- Familiarity with tools such as Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, and Web Analytics.
- Understanding of national and local sponsorship campaign planning.
- Ability to foster collaborative relationships across teams.
- Strong numerical skills and comfort with budget management.
- Experience in mentoring and developing junior team members.
- Experience managing junior staff members.
- Background in a large agency environment.
Additional Information
The anticipated salary range for this position is $62,400 - $83,375, determined by various factors including experience and skills. A comprehensive benefits package is available, including medical, dental, vision, and 401(k) matching.
iProspect is a leader in digital marketing and media solutions, dedicated to driving growth and transformation for our clients. We are committed to fostering an inclusive and equitable workplace that empowers our employees to thrive and innovate.
