Media Planning Specialist

5 days ago


New York, New York, United States Heartbeat Full time
Job Overview

We're Heartbeat, a leading marketing agency for Healthcare Challenger Brands, and we're seeking a talented Media Planning Specialist to join our team.

As a Media Planning Specialist, you'll play a crucial role in delivering game-changing campaigns for consumers and healthcare professionals. Your expertise will help us drive business growth and stay ahead of the competition.

Key Responsibilities
  • Develop and execute comprehensive media plans across various channels, including digital, print, and broadcast.
  • Collaborate with cross-functional teams to ensure seamless campaign execution and maximize ROI.
  • Analyze market trends and consumer behavior to inform media planning decisions.
  • Manage and optimize media budgets to achieve business objectives.
  • Stay up-to-date with industry developments and best practices in media planning.
Requirements
  • 3+ years of experience in media planning, preferably in the healthcare or pharmaceutical industry.
  • Proven track record of developing and executing successful media campaigns.
  • Strong knowledge of media planning software, including DoubleClick, MRI, and the Nielsen suite.
  • Excellent analytical and problem-solving skills, with the ability to think critically and strategically.
  • Strong communication and project management skills, with the ability to work effectively in a fast-paced environment.
What We Offer
  • A competitive salary range of $46,500-$68,500 annually.
  • A comprehensive benefits package, including medical coverage, dental, vision, disability, and 401k.
  • Opportunities for professional growth and development, with a focus on building skills and expertise in media planning.


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