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Division Marketing Manager

2 months ago

Tucson, Arizona, United States Discovery Senior Living Full time
Job Title: Division Marketing Manager

Discovery Senior Living is seeking a highly skilled Division Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive lead generation, lead conversion, and community outreach efforts to support occupancy growth.

Key Responsibilities:
  • Develop and execute localized marketing campaigns to engage and differentiate community product and service offerings
  • Meet ongoing lead generation goals tied to annual budgeted occupancy goals
  • Research local marketing opportunities to engage and differentiate community product and service offerings
  • Work with Discovery Marketing Group design team to develop creative strategy and robust campaigns for all channels of lead generation and lead conversion
  • Coordinate and network local marketing activities and sponsorships within the greater community at large for developing brand awareness and name recognition
  • Develop and manage all community marketing budgets including monthly spend allocations
  • Manage lead data/analysis and reporting for division
  • Own social media and community reviews
  • Research and plan local advertising and media in coordination with Discovery Marketing Group
  • Evaluate new & existing signage needs
  • Management marketing collateral for communities
  • Collect photos and testimonials for community websites and work with Discovery Marketing Group on appropriate updates
  • Special projects coordination (ex. review campaign, resident referral contests)
  • Manage promotional product/employee appreciation gifts
  • Collect and submit community content for Connection Newsletter and monthly community newsletters
  • Support public relations and media engagement for all community initiatives
Requirements:
  • Bachelor's degree in marketing preferred with a minimum of five years of proven marketing experience
  • Minimum three years digital marketing experience including email and social media
  • Three years analysis and reporting experience
  • Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, creating sales-driven messaging, overseeing creative development, and forecasting response
  • Strong presentation skills, proficient with Microsoft Power Point and Excel
  • Ability to track, analyze and report on ROI
  • Capacity to function in a fast-paced, environment
  • Experience with budget monitoring and management, and P & L reports
  • Ability to follow and take direction and feedback
  • Ability to build relationships and articulate ideas well
  • Excellent grammar, editing, proofing and copywriting skills
  • Good communication and interpersonal skills
  • Attention to detail for precise analysis of data
  • Critical thinking and problem-solving skills
  • Ability to work with teams and collaborate
  • Time management and multitasking skills with the ability to prioritize tasks
Benefits:

Discovery Senior Living offers a comprehensive benefit package, including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match, our Employee Assistance Program, and accident insurance policies.

EOE D/V