Division Marketing Manager

3 days ago

Tucson, Arizona, United States Discovery Senior Living Full time
Job Title: Division Marketing Manager

We are seeking a highly skilled Division Marketing Manager to join our team at Discovery Senior Living. As a key member of our marketing team, you will be responsible for overseeing community marketing efforts to drive lead generation, lead conversion, and community outreach initiatives.

Key Responsibilities:

  • Develop and implement localized marketing campaigns to support sales incentives, sales initiatives, and operational initiatives.
  • Meet ongoing lead generation goals tied to annual budgeted occupancy goals.
  • Research local marketing opportunities to engage and differentiate community product and service offerings.
  • Work with the Discovery Marketing Group design team to develop creative strategies and robust campaigns for all channels of lead generation and lead conversion.
  • Coordinate and network local marketing activities and sponsorships within the greater community to develop brand awareness and name recognition.
  • Develop and manage all community marketing budgets, including monthly spend allocations.
  • Manage lead data/analysis and reporting for the division.
  • Own social media and community reviews, including approving social media posts, creating and posting social engagement content, and responding to reviews and questions on social media and Google My Business.

Requirements:

  • Bachelor's degree in marketing or a related field.
  • Minimum five years of proven marketing experience, with a minimum of three years in digital marketing, including email and social media.
  • Three years of analysis and reporting experience.
  • Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, creating sales-driven messaging, overseeing creative development, and forecasting response.
  • Strong presentation skills, proficient with Microsoft PowerPoint and Excel.
  • Ability to track, analyze, and report on ROI.
  • Capacity to function in a fast-paced environment.
  • Experience with budget monitoring and management, and P&L reports.
  • Ability to follow and take direction and feedback.
  • Ability to build relationships and articulate ideas well.
  • Excellent grammar, editing, proofing, and copywriting skills.
  • Good communication and interpersonal skills.
  • Attention to detail for precise analysis of data.
  • Critical thinking and problem-solving skills.
  • Ability to work with teams and collaborate.
  • Time management and multitasking skills with the ability to prioritize tasks.

Benefits:

Eligible team members are offered a comprehensive benefit package, including medical, dental, vision, life, and disability insurances, paid time off, and paid holidays. Team members are also eligible to participate in our outstanding 401(k) plan with company match, our Employee Assistance Program, and accident insurance policies.

EOE D/V

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