E-commerce Marketing Manager

3 days ago


Tucson, Arizona, United States Coopers DIY Full time
Job Title: E-commerce Marketing Manager

Coopers DIY is seeking a highly skilled E-commerce Marketing Manager to drive online sales and growth across our US websites and e-commerce partners.

Job Description:

The successful candidate will be responsible for developing and implementing successful promotional and advertising plans that drive profitable sales in all e-commerce channels. This includes developing, launching, and monitoring SEO and SEM activities, providing insightful reporting and analysis, creating new content, managing web platforms, and monitoring market trends.

Key Responsibilities:
  • Develop and implement promotional and advertising plans to drive profitable sales
  • Develop, launch, and monitor SEO and SEM activities
  • Provide insightful reporting and analysis to inform web initiatives
  • Create new content, including blogs, white papers, and vlogs
  • Manage web platforms, including user experience and innovation
  • Monitor market, technical, and socio-economic trends to inform online presence
  • Plan and maintain a digital marketing calendar to measure results
  • Test and measure the impact of changes to web layout and content
  • Work closely with internal and external developers to maintain security and effectiveness of websites
  • Manage the company's YouTube channel
Requirements:
  • 3+ years of experience in managing an online direct-to-consumer business
  • Experience with shopping cart and automated marketing programs, such as Magento and DotDigital or Klaviyo
  • Solid understanding of Google Analytics, AdWords, and Search Console
  • Amazon PDP and advertising experience
  • Experience with Amazon Vendor Central and Seller Central
  • Meta Business Manager experience
  • BA/BS degree or equivalent
  • Advanced learning, such as Google Analytics certification


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