Ecommerce Marketing Manager
3 weeks ago
Company Overview:
Coopers DIY, LLC is a leading provider of homebrewing kits and ingredients in the US market. Our parent company, Coopers Brewery, is a renowned Australian brewery with over 160 years of experience.
Job Summary:
The Ecommerce Marketing Manager will be responsible for driving online sales growth across our US websites and ecommerce partners, including Amazon. This role requires a strong understanding of technical and marketing skills to deliver traffic, sales, consumer satisfaction, and retention.
Key Responsibilities:
* Develop and implement successful promotional and advertising plans to drive profitable sales in all e-commerce channels
* Develop, launch, and monitor SEO and SEM activities to improve online visibility
* Provide insightful reporting and analysis to direct web initiatives and measure results
* Create or direct the creation of new content, such as blogs, white papers, and v-blogs, to engage customers
* Manage the content, user experience, and innovation of all web platforms crucial to the success of our e-commerce efforts
* Monitor market, technical, socio-economic trends, and competitor activities to inform our online presence
* Plan and maintain a digital marketing calendar to measure results and optimize performance
Requirements:
* 3+ years of experience in managing an online direct-to-consumer business
* Experience with shopping cart and automated marketing programs, such as Magento and DotDigital or Klaviyo
* Solid understanding of Google Analytics, AdWords, and Search Console
* Amazon PDP and advertising experience
* Experience with Amazon Vendor Central and Seller Central
* Meta Business Manager
* BA/BS degree or equivalent
* Advanced learning, such as Google Analytics certification
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